Social & Influencer Marketing Strategist
About Keeper:
Keeper Security is transforming the way businesses and individuals protect their passwords and sensitive digital assets to significantly reduce cyber theft. As the leading password security platform, Keeper helps millions of people and thousands of businesses substantially mitigate the risk of a data breach. Keeper is SOC 2 Certified, ISO 27001 Certified and utilizes best-in-class encryption to safeguard its customers.
Job Summary:
As the Social & Influencer Marketing Strategist, you will develop and drive our organic and paid social media and influencer marketing strategy and execution. The Social & Influencer Marketing Strategist is responsible for creating, delivering and maintaining cohesive presence, engagement and messaging across all audiences, geographies and social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc). The Social & Influencer Marketing Strategist will be tasked with effectively partnering with company stakeholders and relevant audiences to drive awareness, engagement and behaviors that support our corporate storytelling.
Responsibilities:
Build robust social marketing calendar and campaigns to support Keeper brand, value proposition, through leadership, as well as; product releases, conference attendance and various consumer and B2B promotions.
Collaborate with Consumer and B2B Demand Marketing colleagues to create original and curate sourced content for all social platforms.
In collaboration with Digital Marketing, develop and execute paid social campaigns and content
Execute social media publishing and content strategies, ensuring that all posts are accurate and punctual.
Lead all copywriting for social media posts, while managing daily social communication and listening.
Collaborate and contribute in brainstorm sessions during content ideation and campaign promo planning.
Develop B2B and consumer social influencer network to help drive awareness and engagement of Keeper’s brand and value proposition
Qualifications
Minimum Qualifications:
BA/BS degree in business, marketing or a related field
3+ years direct relevant social media management experience
Preferred Qualifications:
Attention to detail and outstanding organization skills.
Exceptional writing and grammatical skills and a flair for using "social networking speak" and online jargon.
Google Analytics reporting experience is a plus
Excellent written and verbal communication skills, including ability to interact effectively with all levels throughout Company organization.