MSP Customer Marketing Manager

Blackpoint Cyber is the leading provider of world-class cybersecurity threat hunting, detection and remediation technology. Founded by former National Security Agency (NSA) cyber operations experts who applied their learnings to bring national security-grade technology solutions to commercial customers around the world, Blackpoint Cyber is in hyper-growth mode,  fueled by a recent $190m series C round. 

About Us

Blackpoint Cyber is a leading cybersecurity company providing advanced managed detection and response (MDR) solutions. We sell to managed service providers (MSPs) who deliver security services to protect their customers from cyber threats. Our mission is to enable MSPs to grow profitable security practices while ensuring the businesses they serve remain safe, resilient, and secure.

The Role

The MSP Customer Marketing Manager drives growth within our existing MSP customer base by pulling key marketing levers, including lifecycle campaigns, adoption programs, enablement content, and value-based messaging. This role supports expansion and retention by partnering closely with Expansion and Customer Success teams to execute coordinated, marketing-led strategies.

This is a hands-on, individual contributor role for a marketer who is highly organized, detail-oriented, and comfortable managing programs from planning through execution.

What You’ll Do

• Plan and execute MSP-focused expansion campaigns to drive product adoption, upsell/cross-sell, and long-term customer growth across our base.

• Build and manage email nurture programs for MSP customers across different stages of the lifecycle.

• Lead MSP-exclusive initiatives such as webinars, campaigns, and value-driven programs in collaboration with Product Marketing and Content Marketing.

• Collaborate with Product Marketing to develop and distribute MSP-facing sales and marketing resources that support customer growth.

• Work closely with Account Management and Client Success teams to align marketing programs with MSP customer needs and lifecycle milestones.

• Support communications to MSP customers related to product updates, programs, and key initiatives.

• Partner with our RevOps team to execute campaigns using HubSpot and track performance, identifying insights and opportunities for optimization.

• Manage multiple projects and timelines to ensure accurate and timely execution.

• Report on program performance and provide actionable recommendations to improve engagement, adoption, and customer success.

What We’re Looking For

• 5+ years of B2B marketing experience, with direct experience marketing to MSPs required.

• Hands-on experience with HubSpot and Salesforce CRM marketing and sales automation platforms.

• Proven success building and executing lifecycle or expansion-focused marketing programs within an existing customer base.

• Strong copywriting skills for email, communications, and MSP-facing enablement materials.

• Highly detail-oriented with excellent project management skills.

• Understanding the MSP customer lifecycle dynamics and how to support adoption, growth, and retention.

• Collaborative working style with experience partnering cross-functionally with Account Management, Customer Support, and other marketing teams.

• Data-driven mindset with experience measuring program performance and optimizing for results.

• Excellent written and verbal communication skills.

• Experience in cybersecurity or related technology markets is a strong plus.

Why You’ll Love This Role

• Drive programs that directly impact product adoption and utilization, expansion, and long-term MSP customer value.

• Play a key role in shaping how Blackpoint Cyber grows and strengthens MSP customer relationships.

• Work cross-functionally with customer-facing teams and marketing leaders in a collaborative environment.

• Fully remote role with autonomy and meaningful ownership.
  

KPIs / Success Measures

• Engagement and performance of MSP customer expansion and lifecycle campaigns.

• Adoption and utilization of MSP-facing enablement resources.

• Effectiveness of expansion-focused campaigns supporting MSP customer growth.

• Alignment and execution of initiatives with Account Management and Customer Support teams.

• Program insights and optimizations that improve MSP customer engagement and growth over time.

Blackpoint Cyber welcomes and encourages applications from qualified individuals of all races,  colors, religions, sex, sexual orientation, gender identity or expression, national origin, age, marital  status, or any other legally protected status. We are committed to equality of opportunity in all  aspects of employment.  For eligible employees in the US, Blackpoint offers competitive Health, Vision, Dental, and Life Insurance plans, a robust 401k plan, Discretionary Time Off, and other minor perks.