Omni-Channel Digital Campaign Manager, Remote

Omni-Channel Digital Campaign Manager, Remote

Amplified Digital, a division of Lee Enterprises, is seeking a highly skilled and analytical Omni-Channel Digital Campaign Manager to manage, optimize, and scale digital advertising campaigns across multiple platforms, with a primary focus on Google Ads, Meta, and programmatic demand-side platforms (DSPs).

This position will be responsible for the hands-on execution of paid media campaigns, advanced conversion tracking and attribution, and in-depth performance analysis to drive measurable business outcomes for our clients. The ideal candidate combines strong technical platform expertise with a strategic mindset, leveraging data to uncover optimization opportunities, improve campaign performance, and support client retention and upsell opportunities.

This role will work closely with our Client Experience, Sales, Analytics, and Product teams to translate campaign data into actionable insights and strategic recommendations.

Position Responsibilities

• Campaign Management & Optimization: Build, launch, manage, and optimize digital advertising campaigns across Google Ads (Search, Performance Max, Display, YouTube), Meta (Facebook and Instagram), and programmatic DSPs.

• Performance Analysis: Conduct detailed campaign performance evaluations, identifying trends, inefficiencies, and opportunities to improve cost per acquisition (CPA), return on ad spend (ROAS), conversion rates, and overall advertising effectiveness.

• Attribution & Conversion Tracking: Implement, troubleshoot, and maintain conversion tracking and attribution solutions utilizing Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Meta Pixel, and Conversions API (CAPI).

• Advanced Analytics: Perform deep-dive analysis across advertising platforms, website analytics, and customer conversion data to assess the complete customer journey, identify attribution gaps, and recommend data-driven improvements.

• Strategic Growth Opportunities: Proactively identify campaign expansion, budget reallocation, cross-channel advertising, and upsell opportunities based on performance data, audience insights, and client business objectives.

• Cross-Channel Strategy: Evaluate performance across Google, Meta, and programmatic channels to develop cohesive strategies that maximize advertising effectiveness throughout the customer journey.

• Reporting & Insights: Develop actionable performance insights and recommendations utilizing GA4 and other reporting platforms. Translate complex datasets into clear findings for internal teams and client-facing discussions.

• Technical Troubleshooting: Diagnose and resolve tracking discrepancies, conversion reporting issues, campaign delivery challenges, and platform integration problems.

• Campaign Quality & Compliance: Ensure campaigns adhere to platform advertising policies, internal best practices, budget pacing requirements, and established quality assurance standards.

• Automation & Efficiency: Leverage platform automation, AI-powered bidding strategies, and campaign management technologies to improve operational efficiency and campaign performance.

• Cross-Functional Collaboration: Partner with Client Experience, Sales, Product, and technical teams to develop advertising strategies, resolve performance concerns, and deliver recommendations that support client growth.

• Platform Expertise: Stay current on changes to advertising platforms, measurement capabilities, privacy regulations, AI-driven optimization, and emerging digital advertising opportunities.

Knowledge, Skills, & Abilities

• Advanced proficiency in Google Ads, including campaign architecture, bidding strategies, audience segmentation, keyword management, and conversion-based optimization.

• Strong working knowledge of Meta Ads Manager and programmatic advertising platforms, including The Trade Desk, DV360, or comparable DSPs.

• Demonstrated expertise in GA4 and Google Tag Manager, including event configuration, conversion tracking, attribution analysis, and technical troubleshooting.

• Understanding of server-side tracking, enhanced conversions, Meta Conversions API, offline conversion imports, and CRM-based attribution.

• Ability to interpret complex performance datasets and identify meaningful insights beyond standard platform reporting.

• Strong understanding of marketing attribution models, conversion paths, customer acquisition costs, and the limitations of platform-reported performance.

• Experience analyzing campaign performance to identify opportunities for budget expansion, incremental investment, and additional advertising products.

• Strong analytical and problem-solving skills with the ability to independently investigate performance discrepancies and recommend solutions.

• Ability to communicate technical findings and strategic recommendations clearly to both technical and nontechnical stakeholders.

• Strong organizational skills with the ability to manage multiple client accounts, competing priorities, and performance deadlines.

• Comfortable working in a fast-paced agency environment with an emphasis on accountability, continuous optimization, and measurable client outcomes.

• Self-motivated with a proactive approach to identifying performance improvements and growth opportunities.

Certifications:

• Google Ads Search Certification required.

• Google Analytics Certification required or willingness to obtain within 90 days.

• Google Ads Display, Video, and Measurement certifications preferred.

• Meta Blueprint and The Trade Desk Edge Academy certifications preferred.

Work Environment: Remote position with collaboration across distributed teams. Occasional travel may be required for team meetings or company events.

Education & Experience

• 3–5+ years of hands-on experience managing and optimizing paid digital advertising campaigns, preferably within a digital advertising agency.

• Demonstrated experience managing Google Ads campaigns across multiple clients, industries, and budget levels.

• Minimum 2 years of experience working with GA4, Google Tag Manager, and digital advertising conversion tracking.

• Experience managing Meta advertising campaigns and working within at least one programmatic DSP.

• Proven ability to analyze advertising performance, troubleshoot attribution discrepancies, and implement optimization strategies that produce measurable results.

• Experience identifying strategic growth opportunities through campaign analysis and performance insights.

• Familiarity with CRM integrations, offline conversion tracking, and first-party data measurement strategies preferred.

• Experience with marketing automation, campaign management platforms, and reporting tools is a plus.

• Bachelor's degree in Marketing, Advertising, Business, Analytics, or a related field preferred. Equivalent professional experience will also be considered.

Preferred Platform & Software Experience:

• Google Ads and Google Ads Editor

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Meta Ads Manager and Events Manager

• The Trade Desk, DV360, Madhive, or similar DSPs

• Looker Studio, Power BI, or comparable BI platforms

• Microsoft Excel / Google Sheets (advanced proficiency)

• HubSpot, Salesforce, or comparable CRM platforms

• Campaign automation and management platforms 

Compensation

Base Salary: $75,000 annually, plus performance-based bonus opportunities.

In addition to a competitive base salary, this position offers opportunities to earn performance-based bonuses tied to individual contributions and measurable business outcomes. Bonus considerations may include:

• Achievement of campaign performance and optimization goals.

• Client retention and overall account performance.

• Identification of strategic upsell and revenue growth opportunities.

• Operational efficiencies and improvements in campaign execution.

• Contributions to broader team and company performance objectives.

Bonus eligibility and payouts will be determined based on established performance criteria and company guidelines.

Why Join Us?

Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow flexibility to balance personal life and work. This includes paid parental leave for new parents.

Lee Enterprises is a leading provider of local news and information and a major subscription and advertising platform, with daily and weekly newspapers and rapidly expanding digital products serving 114 markets across 25 states. Our core commitment is to provide valuable, intensely local news and information to the communities we serve.

Lee Enterprises is proud to be an equal opportunity employer. We respect and celebrate diversity and are committed to creating an inclusive environment for all employees.

For more information about Lee, check us out at www.lee.net.