Online Lifecycle Marketing Sr. Manager

What you can expect

Zoom is seeking a senior, strategic Lifecycle Marketing Sr. Manager to own and evolve lifecycle monetization across our Online and Self-Serve ecosystem. This role is built for a lifecycle leader who can translate product usage and customer intent into measurable revenue impact at scale. You will shape PLG and monetization strategy across Zoom’s multi-product portfolio, partnering cross-functionally to maximize customer lifetime value.

About the Team

The Online Marketing and Retention team owns the end-to-end customer lifecycle for Zoom’s self-serve and ecommerce motions. We partner closely with Product, Data Science, Analytics, Ecommerce, and Finance to drive scalable growth across activation, expansion, retention, and resubscription - grounded in product signals, experimentation, and strong measurement.

Responsibilities

• Owning Zoom’s lifecycle monetization strategy, driving conversion, upgrades, expansion, add-on adoption, and resubscription within a PLG motion.

• Leading lifecycle strategy across activation, adoption, expansion, renewal, and win-back through personalized, usage-driven journeys.

• Partnering with Data Science and Analytics to build segmentation and predictive models that identify intent, expansion readiness, and churn risk.

• Driving lifecycle experimentation across onboarding, trials, pricing and packaging, feature access, and reactivation levers to improve revenue outcomes.

• Defining measurement and attribution frameworks that connect programs to conversion, retention, expansion, and LTV growth.

• Influencing product roadmap and go-to-market priorities through insights, test learnings, and cross-functional leadership.

What we’re looking for

• Bring 13+ years of experience driving lifecycle monetization in PLG SaaS and/or subscription businesses (self-serve/SMB), with clear revenue ownership at scale.

• Demonstrate a strong track record of driving revenue impact through lifecycle programs, experimentation, and optimization.

• Collaborate effectively across Product, Data Science, Analytics, Ecommerce, and Finance, influencing without direct authority.

• Leverage deep fluency in product usage analytics, cohort analysis, predictive modeling, and LTV frameworks to guide decisions

• Operate with executive presence and strong judgment, balancing automation and personalization across lifecycle channels and platforms.

• Possess broad experience in multi-channel lifecycle marketing, driving strategy and execution across email, push, SMS, app notifications, and in-product messaging. Focus on orchestration, sequencing, and utilizing product signals to deliver timely and relevant messages.

• Demonstrate Experience contributing to SMB, B2B go-to-market strategy, including PLG motions, self-serve monetization, and cross-functional alignment

Salary Range or On Target Earnings:

Minimum:

Maximum:

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure;  there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Ways of Working
Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits
As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment​

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.