Basis Technologies
Chicago, IL
Hybrid

DIGITAL MEDIA SPECIALIST

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We’re here to ensure the advertising industry and the people in it are healthy and engaging positively and effectively with those around them. We’re here, ultimately, to improve the lives of people working in the media industry. And we take our responsibility seriously.

ABOUT THE ROLE

Reporting into the Manager, Client & Media Services, the Digital Media Specialist will be responsible for developing media recommendations and having a hands-on approach with activities associated with the planning and buying for both site direct and programmatic campaigns. This includes completing RFPs, evaluating and using any necessary syndicated research to help build rationale for the recommended media strategies, and developing and helping to deliver the media recommendation.

CORE RESPONSIBILITIES

  • Maintain a strong understanding of the digital media landscape, the latest Centro products and solutions, and ensure media strategies are aligned to KPIs to drive optimal campaign performance
  • Execute both site direct and programmatic media buys
  • Monitor campaign performance and own all programmatic optimizations
  • Cultivate an understanding of how all digital channels work together to deliver a holistic media plan, including paid search and social
  • Provide mentoring and guidance to Digital Media Associates and work alongside an internal cross-functional team of campaign ads ops specialists, campaign performance analysts, and search and social specialists
  • Adopt new processes or workflow modifications as introduced to ensure consistent and repeatable processes are used across regions
  • Ensure high levels of campaign performance, client satisfaction, and retention are delivered, while working hand-in-hand with their Manager and Client Development team members
  • Present media recommendations and participate in client facing activities as needed

 

QUALIFICATIONS

  • 2+ years of experience in digital media planning and buying, including site direct and programmatic
  • An understanding and interest in programmatic and RTB. Must have a true thirst to understand technology and strategy, while excelling in data quantifying
  • Experience in Demand Side Platform executions and knowledge of operations
  • Strategic thinking and proactive client service skills
  • Proven communication skills
  • Strong issue resolution and problem solving capabilities
  • Ability to work well in a cross functional team environment
  • Professional and advanced skills in Excel

Centro is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of race, gender, age, disability or any other basis protected under the law. 

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What are Basis Technologies Perks + Benefits

Basis Technologies Benefits Overview

While our people work to change an industry, we reward them with industry-leading perks. It’s about making sure our employees feel happy, healthy, and fulfilled when they come to work.

Culture
Volunteer in local community
Centro offers each employee one day per calendar year to use for community work or volunteering opportunities. Local offices regularly organizes group volunteer activities for employees.
Partners with nonprofits
Centro partners with local non-profit organizations to support various causes and to organize group volunteer events for employees.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
4-day work week
Each Friday, through the end of 2023, Basis alternates between a half day or full day flex. So if deadlines are met and there are no urgent client needs, our employees are free to be offline.
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Basis provides all employees with access to Maven, a full-service digital clinic for individuals and couples growing their families.
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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