Paid Search Strategist

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

What you’ll be doing:

• Design and oversee Paid Search program, including but not limited to strategy development, attribution & incrementality testing, and setting the bar for excellence & expertise on paid search channel initiatives

• Campaign Launches: keyword & ad copy development/expansion/testing, tracking set-up and the ability to provide instructions & QA tracking for all tools and engines.

• Campaign Management: negative keyword strategy, website & category exclusions, URL audits, keyword/ad text expansion, conflicting negatives, GDN, YouTube, and Pmax campaigns (contextual, placement, & remarketing).

• Budget Management: manage daily budget tracking process to make sure monthly spending levels are on pace.

• Bid Management: implement bid rule strategy and optimization efforts at campaign, ad group, & keyword levels. Daily/weekly/monthly/quarterly/ bid optimizations.

• AB Testing: actively work to test keywords, ad copy, & landing pages, beta and 3rd party vendor tool testing.

• Owning client service: must be capable of communicating with clients whether through email or video calls with minimal oversight, adept at cultivating strong working relationships, accountable for program success & failures.

• Daily use of reporting, analytics, and trend tools

• Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls.

• Remain up to date on the latest developments in Google/Microsoft Ads landscape, vet and recommend opportunities to clients.

• Mentor and effectively delegate tasks and responsibilities to junior members on the team, overseeing all basic tactical execution and campaign audits

• 5+ years of related work experience in Paid Search

• Executive-level presentation experience with a strong ability to communicate campaign strategy, performance, and recommendations effectively

• Hands on experience in managing monthly campaigns budgets $250k+

• Advanced computer skills, particularly Microsoft Excel and PowerPoint and Google Sheets/Docs

• Google Ads (Fundamentals & Advanced) Certifications, additional certifications a plus.

• Experience working in Google Analytics/ GA4

• Experience working with retail clients or within a retail-focused environment
• Knowledge of YouTube advertising and best practices
• Availability during EST/CST time zones for real-time client communication and collaboration
• Experience working in Google Analytics

The hiring salary range for this role is $85,000 - $100,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. 

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.