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As a Senior Associate, Paid Social, you'll manage paid social campaigns, develop strategies, assist in planning, and optimize media recommendations.
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ABOUT THE ROLE
We are looking for a Paid Social Associate to join our team. This person is a self-starter that has experience supporting the development, optimizing, and reporting on Paid Social Campaigns. The ideal candidate works to understand client and user needs and translate them into appropriate environments and opportunities. This role is responsible for developing and maintaining effective social tactics, trends, technologies, and best practices, and educating internal teams and clients on campaign and project implementation.
YOUR DAY TO DAY- Support the development and execution of paid social strategies across platforms like Meta, TikTok, LinkedIn, and Pinterest
- Assist in building and launching paid social campaigns, including audience targeting, ad trafficking, and budget management
- Write and test ad copy and creative briefs tailored to specific platforms and campaign objectives
- Monitor campaign performance using platform tools (e.g., Meta Ads Manager) to help identify trends and opportunities
- Help with A/B testing of creatives, audiences, and placements to improve performance
- Track campaign pacing and ensure budgets are aligned to client goals and timelines
- Prepare weekly and monthly reporting summaries to share campaign updates and insights
- Collaborate with cross-functional teams, including media buyers, analytics, and creative, to support integrated campaign execution
- Assist with setting up and verifying tracking, including pixels and events in Meta, LinkedIn, Reddit, and TikTok platforms
- Stay updated on the latest social trends, platform updates, and best practices
- 1–2 years of hands-on experience supporting paid social campaigns, either in-house or at an agency
- Familiarity with Meta Ads Manager, LinkedIn Ads Manager and one or more additional platforms (TikTok, Reddit, Pinterest, etc.)
- Basic understanding of key paid social metrics and goals (e.g., CPM, CTR, Reach, Frequency, Video Completion Rate, etc)
- Experience trafficking ads within social platforms, including working in trafficking workbooks, building ads, and QA
- Comfortable working in Excel/Google Sheets (basic formulas, pivot tables a plus)
- Ability to monitor campaign pacing and flag under- or over-delivery early to keep spend aligned with media plans
- Detail-oriented, organized, and eager to learn in a fast-paced, collaborative environment
- Excellent communication skills and a proactive attitude
- Bonus: Familiarity with GA4, Looker Studio, or other reporting tools
- Bonus: Exposure to privacy-first measurement and first-party data concepts
Salary: $55,000-75000
Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.
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