The Performance Marketing Specialist will manage and optimize PPC campaigns across Google Ads, Meta Ads, and LinkedIn to generate leads and ROI for B2B clients, while conducting analyses and reporting on campaign performance.
Performance Marketing Specialist(Google Ads & Meta Ads)
Also known as: PPC Specialist | Paid Search Specialist-Paid Media
Location: Remote, anyone who can work according to ET time zone
About Optimum7
Optimum7 is a growth-focused digital marketing agency helping B2B and eCommerce brands scale through innovative marketing strategies and technology. Led by founder Duran Inci, with over 20 years of expertise in digital marketing and web development, we partner with ambitious businesses to drive measurable growth through data-driven marketing solutions.
We're looking for a Performance Marketing Specialist who thrives on testing, optimizing, and scaling paid media campaigns that generate measurable business results. If you're passionate about performance marketing, data analysis, and continuous optimization, we'd love to hear from you.
What You'll Do
- Plan, launch, optimize, and scale paid media campaigns across Google Ads and Meta Ads.
- Manage campaigns focused on lead generation, brand awareness, customer acquisition, and revenue growth.
- Monitor and optimize key performance metrics including CTR, CPC, CPA, ROAS, conversion rate, and overall campaign efficiency.
- Build clear, actionable performance reports and turn data into strategic optimization opportunities.
- Conduct keyword research, audience segmentation, competitor analysis, and market research to maximize campaign performance.
- Continuously test ad copy, creatives, landing page strategies, bidding models, and audience targeting through structured A/B testing.
- Collaborate closely with account managers, content strategists, designers, and marketing teams to align paid media with broader business objectives.
- Support conversion tracking through Google Tag Manager (GTM) and work with internal teams to improve attribution and measurement.
- Stay ahead of platform updates, industry trends, emerging ad formats, and best practices.
What We're Looking For
- 2-4 years of hands-on experience managing Google Ads and Meta Ads campaigns.
- Professional-level English communication skills, both written and spoken.
- Strong analytical mindset with a passion for using data to improve campaign performance.
- Experience creating performance reports and translating insights into actionable recommendations.
- Familiarity with Google Tag Manager (GTM) and conversion tracking implementation.
- A proactive, growth-oriented mindset with a willingness to experiment, learn, and continuously improve.
It's a plus if you have
- Experience managing LinkedIn Ads, TikTok Ads, or other paid advertising platforms.
- Google Ads and/or Meta Ads certifications.
- Experience with Google Analytics 4 (GA4).
- Previous experience running B2B lead generation campaigns.
- Agency experience.
Why Join Optimum7?
- Work remotely with an international team.
- Manage campaigns across a diverse portfolio of B2B and eCommerce clients.
- Join a collaborative, fast-moving environment that values innovation, experimentation, and measurable impact.
- Expand your expertise while working alongside experienced professionals across marketing, PR, content, strategy, and technology.
If you're excited about building high-performing paid campaigns and making a measurable impact, we'd love to meet you.
Ready to Grow with Us?
If you’re serious about growing fast in B2B sales and want a clear path to six figures, Optimum7 is where it happens.
Apply today and build your future in digital sales with the training, tools, and leadership to scale your skills and your career.
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