Portfolio Marketing Manager

It's fun to work in a company where people truly believe in what they are doing!

We are seeking a Portfolio Marketing Manager to lead the strategic and tactical management of our product portfolio. This role is responsible for developing and implementing portfolio-related marketing strategies, monitoring pricing compliance, and ensuring product positioning aligns with business objectives. The ideal candidate is a strategic thinker with strong analytical skills and the ability to execute tactical plans that drive business success.

Key Responsibilities

Portfolio Strategy and Price Compliance:

• Develop and implement portfolio-related marketing strategies that align with overall business objectives.

• Conduct regular portfolio analysis to identify opportunities and optimize profitability.

• Price analysis, monitoring customer compliance with pricing corridors to ensure alignment with company policies.

• Market Analysis:

• Conduct regular market research to identify trends, opportunities, regulations, and the competitive landscape for the portfolio.

• Analyze customer needs and preferences across different segments to inform portfolio strategy.

• Product Positioning:

• Collaborate with the Global Product team to define and oversee local value positioning, messaging, and branding for the portfolio.

• Ensure consistent and effective communication across all marketing channels.

Lifecycle Management:

• Manage the lifecycle of products in the portfolio, from launch to discontinuation, with assistance from the Global Product Team.
• Coordinate with product development teams on new product introductions and enhancements.
• Go-to-Market Plans:
• Organize and implement new product go-to-market launch strategies.
• Collaborate with Area Customer Marketing, Customer Service, Training, and Sales Teams to ensure successful execution.
• Performance Tracking:
• Monitor and analyze the marketing and sales performance of the product portfolio.
• Use data-driven insights to optimize marketing strategies and tactics.
• Organize and implement adjustments to strategy and tactics as needed.

 
Required Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field (MBA preferred).

• Experience:

• 5+ years of experience in marketing, with a focus on product or portfolio management.

• Proven track record of successful product launches and portfolio management.

• Skills:

• Proficiency in marketing automation tools, CRM systems, and analytics platforms.

• Strong analytical and strategic thinking skills, with the ability to manage multiple projects and priorities effectively.

• Excellent communication and collaboration skills.

 
Other Requirements
 

Travel:

• Will require travel up to 20% for product launches, customer meetings, and team collaboration.

Come Be Part Of A Mission that Matters!

From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.