Product Manager, Data & Analytics

Job Description
The Product Manager - Data & Analytics will own the product-side data lifecycle for Universal+-from event taxonomy and instrumentation to validated, decision-grade datasets. The Product Manager - Data & Analytics will also ensure privacy alignment, data governance, and trusted, consistent, verifiable data across all sources, including partner integrations, analytics, attribution, and customer engagement platforms. This role will also manage gate releases on data readiness and uphold data standards across the product.
Responsibilities

• Data Contracts & Instrumentation: Define and maintain event taxonomy, tagging plans, and data contracts across platforms (mobile/CTV/web), partner SDKs/APIs, attribution, and engagement platforms; version and document schemas.
• Data Quality Ownership: Establish data SLOs (Service Level Objectives) for coverage, accuracy, and freshness; run pre-/post-release instrumentation QA, reconciliations (e.g., entitlements vs. events), anomaly alerts, and a data defect log with SLAs (Service Level Agreements) to resolution.
• QoE Monitoring: Define and monitor Quality of Experience (QoE) telemetry and thresholds (e.g., playback errors, start-up time, buffering, ad experience) and coordinate remediation with the Product Owner, QA, and partners/vendors.
• Integration Stewardship: Partner with internal teams, vendors, and distribution partners to ensure implementations meet data requirements (identity/consent propagation, campaign/offer attribution, metadata mapping).
• Attribution & Engagement Flows: Own product requirements for attribution and lifecycle messaging data flows (link routing, campaign parameters, event pass-through, audience syncs) to ensure reliable downstream analytics.
• Delivery & Governance: Run the data workstream plan and RAID (Risks, Assumptions, Issues, Dependencies); gate launches on data readiness (Definition of Ready/Done for tracking). Translate privacy policies (consent, retention/deletion, IRR-Individual Rights Requests) into technical requirements and tests.
• Data Handoffs: Publish validated datasets, lineage, and documentation; align on KPI definitions and data availability/freshness expectations; support ad hoc investigations into data integrity.
• Vendors & Tooling: Lead evaluations/PoCs for analytics, tag management, attribution, and observability/monitoring tools; manage integration roadmaps and deprecation/change control with partners and vendors.
• Data Compliance: Ensure adherence to company data management standards, data deletion requirements, and data retention policies.

Qualifications

• 5+ years in product analytics, data product/program management, or technical program management for consumer apps/streaming.
• Hands-on experience defining tracking plans and validating telemetry via SDKs/tag managers; familiarity with multi-platform (mobile, CTV, web) data capture.
• Practical knowledge of analytics, attribution, customer engagement, tag management, data warehouse/ETL, and BI/visualization tooling.
• Proven delivery execution (plans, RAID, release gating) and excellent written/spoken communication with technical and non-technical stakeholders.

Desired Characteristics:

• Working SQL familiarity; comfort collaborating on schemas, pipelines, and data checks with engineers/vendors.
• Experience with experimentation (A/B), funnel/retention analysis, and audience segmentation; privacy-by-design mindset.
• Organized, detail-oriented, effective in fast-paced, multi-partner environments.
• Bilingual English/Spanish preferred.

Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].