Product Manager, Marketplace

Key Responsibilities

Roadmap & Product Strategy
• Co-own the 6–12 month product roadmap in close partnership with the Senior Director, Marketplace and the Director of Engineering, ensuring prioritization is grounded in data, user research, and business impact.
• Collect, synthesize, and translate inputs from across the organization — engineering, marketplace, customer success, and leadership — into clear, defensible roadmap recommendations.
• Track and drive delivery momentum across all active roadmap initiatives, proactively identifying and removing blockers before they impact timelines.
• Own and present impact analysis readouts on completed and in-flight product initiatives to the broader company, communicating clearly on outcomes, learnings, and next steps.
• Manage and continuously improve the cross-channel customer experience across email, HubSpot, the marketplace platform, and any emerging channels.
• Identify and evaluate market trends, competitive dynamics, and emerging platform capabilities relevant to B2B marketplace products at our stage of growth.

 

Data & Analytics
• Use Google Analytics and complementary data tools to analyze product behavior across our hierarchical user structure — buyers, suppliers, administrators, and channel partners.
• Synthesize large, complex data sets into clear, actionable insights that inform roadmap prioritization, feature decisions, and stakeholder communications.
• Define and monitor the KPIs and success metrics that matter most for marketplace health: conversion, engagement, retention, search performance, and catalog quality.
• Identify data gaps and tracking blind spots and propose solutions in collaboration with engineering to close them.
• Support search and catalog performance analysis to improve discoverability and purchasing efficiency for buyers and suppliers alike. (Depth in this area is a plus.)

 

User Research & Design
• Gather and synthesize qualitative and quantitative user feedback to surface unmet needs, usability friction, and opportunities for product improvement.
• Review legacy UI/UX work and assess what is performing well versus what requires iteration, bringing a structured point of view informed by data and user insight.
• Partner with design and engineering to balance user needs against business objectives, documenting tradeoffs clearly and tracking decisions transparently.
• Conduct ongoing customer and market research — interviews, surveys, session recordings, and competitive analysis — to surface new product opportunities and validate hypotheses before committing to build.
• Translate user insight into well-defined problem statements and feature briefs that keep design and engineering aligned on the underlying "why."

 

Execution & Delivery
• Write detailed, well-scoped Jira tickets grounded in research, stakeholder input, and clearly defined acceptance criteria — reducing ambiguity and rework for engineering teams.
• Partner closely with engineering and marketplace teams to maintain delivery momentum across all active initiatives, ensuring roadmap items move from concept to completion on schedule.
• Remove blockers actively and consistently — surface issues early, escalate when needed, and keep cross-functional stakeholders aligned on status and priorities.
• Own and maintain a clear, real-time view of delivery progress across your assigned initiatives, communicating proactively to leadership when timelines or scope shift.
• Contribute to sprint planning, backlog grooming, and retrospective processes in a way that raises the quality and predictability of engineering delivery over time.

 

Stakeholder & External Communication
• Work closely with the Senior Directors of Product and Engineering, the marketplace team, and customer-facing colleagues on a daily basis, serving as a reliable connective tissue across functions.
• Align cross-functional stakeholders on product priorities and direction — facilitating productive conversations when trade-offs arise and ensuring decisions are documented and understood.
• Own external-facing product communications with customers, integration partners, and marketplace participants, representing the product team professionally and clearly.
• Contribute to internal product reviews, roadmap planning sessions, and company-wide updates with well-prepared, insight-driven materials.

What You'll Own (Key Metrics)

• Roadmap delivery rate: percentage of committed roadmap items shipped on time within each quarter
• Product adoption and engagement metrics across the marketplace — DAU/MAU ratios, session depth, feature activation rates
• Cross-channel customer experience scores: satisfaction, task completion, and friction metrics across email, marketplace, HubSpot, and SMS
• Jira ticket quality and backlog hygiene: percentage of tickets rated "well-scoped" by engineering at point of assignment
• Stakeholder alignment: consistency of roadmap understanding across engineering, marketplace, and leadership teams
• Impact analysis coverage: percentage of completed initiatives with a published readout within 30 days of launch

What Success Looks Like: 90-Day Expectations

Days 1–30  |  Learn & Listen

The first month is about building a strong foundation before driving anything forward.

 

• Orientation & Relationships: Meet with the Senior Director, Marketplace and Director of Engineering to understand current roadmap priorities, team dynamics, and unwritten context. Schedule 1:1s with key cross-functional partners across marketplace, engineering, and customer-facing teams. Gain full access to Jira, Google Analytics, HubSpot, Hotjar, and all internal data platforms.
• Discovery: Review the existing roadmap and understand the rationale behind current prioritization. Audit the Jira backlog for ticket quality, scope, and stalled items. Review legacy UI/UX work and form initial observations on what is performing versus what needs iteration. Begin mapping the end-to-end customer journey across all channels.

 

Success looks like: You can clearly articulate the current roadmap, know who the key stakeholders are, and have formed an initial point of view on gaps and opportunities.

 

Days 31–60  |  Synthesize & Contribute

Shift from absorbing to actively contributing to the team's work and direction.

 

• Data & Insights: Complete your first Google Analytics deep-dive across user groups using our hierarchical structure and share a synthesized insight readout with the team. Identify 2–3 data gaps or tracking blind spots and propose solutions in partnership with engineering.
• Execution: Begin owning Jira ticket writing for upcoming roadmap items — well-scoped, detailed, and informed by stakeholder input. Partner with engineering to unblock at least one stalled initiative. Begin tracking cross-channel customer experience gaps systematically.
• Roadmap: Participate actively in roadmap planning sessions with the Senior Director, Marketplace. Begin contributing data-backed input on prioritization. Conduct initial customer or stakeholder interviews to surface needs and market opportunities.

 

Success looks like: You are writing quality tickets, contributing meaningfully to roadmap conversations with data, and have a clear pulse on delivery momentum.

 

Days 61–90  |  Own & Drive

Move into full ownership of your areas and begin setting the pace for the team.

 

• Strategy & Roadmap: Co-own the 6–12 month roadmap with confidence — able to defend prioritization decisions with data and user insights. Deliver your first impact analysis readout on a completed or in-flight initiative to the broader company. Establish a repeatable process for collecting and synthesizing stakeholder feedback into roadmap input.
• Customer Experience: Present a clear view of the cross-channel customer experience with identified gaps and a proposed action plan. Own at least one external communication touchpoint with a customer or integration partner.
• Execution & Delivery: Drive at least one roadmap initiative from concept to completion (or near-completion). Remove blockers proactively and keep delivery on schedule across all assigned initiatives.

 

Success looks like: You are operating with strong independence, trusted by engineering and leadership, and have a measurable impact on at least one product initiative.

What We're Looking For

Required

• Significant, hands-on experience with Google Analytics or equivalent product analytics platforms — you know how to extract insight, not just pull reports
• Proven track record in both mobile and web marketplace environments; B2B marketplace experience strongly preferred
• Strong Jira proficiency and demonstrated ability to write detailed, well-scoped tickets that reduce ambiguity for engineering teams
• Experience co-owning a product roadmap in a cross-functional setting with engineering and business stakeholders
• Familiarity with UI/UX design review processes and the ability to give structured, useful feedback on design work
• Strong critical thinking skills — able to weigh user needs against business objectives and make trade-offs explicit
• Experience with HubSpot or similar CRM/marketing automation platforms in a product or operations capacity
• Comfort working in a growth-stage company environment where priorities shift, ambiguity is real, and flexibility is a daily requirement

 

Highly Valued
• Experience with search and catalog performance analysis in a marketplace or e-commerce setting
• Background in customer research methodologies: user interviews, journey mapping, usability testing, or survey design
• Familiarity with data tools beyond Google Analytics — Mixpanel, Amplitude, Looker, BigQuery, or equivalent
• Exposure to integration and API partnerships in a marketplace or platform context
• Prior experience at a B2B SaaS or marketplace company in the $10M–$50M revenue range