The Product Marketing Manager will develop messaging, lead go-to-market strategies, conduct market research, create sales tools, and collaborate with marketing teams to optimize product adoption and impact.
About Fulcrum
We operate at the intersection of technology and law, in an industry that demands agility and innovation. Our team is dedicated to developing advanced solutions for legal professionals. Our daily work involves tackling intricate challenges, providing reliable, efficient, and smart solutions for legal experts across the globe. Join us in reshaping the legal landscape with groundbreaking technology.
About the Role
We are seeking a Product Marketing Manager to own positioning, messaging, and go-to-market strategy across our product portfolio. You'll act as the bridge between Product, Marketing, and Sales, translating technical capabilities into compelling value propositions that resonate with law firms, corporate counsel, and decision-makers.
Key Responsibilities
What We're Looking For
Nice to Have
Benefits
Job Type
Language
We operate at the intersection of technology and law, in an industry that demands agility and innovation. Our team is dedicated to developing advanced solutions for legal professionals. Our daily work involves tackling intricate challenges, providing reliable, efficient, and smart solutions for legal experts across the globe. Join us in reshaping the legal landscape with groundbreaking technology.
About the Role
We are seeking a Product Marketing Manager to own positioning, messaging, and go-to-market strategy across our product portfolio. You'll act as the bridge between Product, Marketing, and Sales, translating technical capabilities into compelling value propositions that resonate with law firms, corporate counsel, and decision-makers.
Key Responsibilities
- Product Positioning & Messaging: Develop differentiated messaging and value propositions that speak directly to our buyer personas and market segments.
- Go-to-Market Strategy: Lead product launches, campaigns, and feature rollouts - driving awareness, adoption, and revenue impact.
- Market & Competitive Intelligence: Conduct research on industry trends, customer needs, and competitors to inform strategy and maintain Fulcrum GT's thought leadership.
- Sales Enablement: Create sales tools, pitch decks, battlecards, and case studies to equip Sales with compelling narratives that win deals.
- Content Development: Partner with Marketing to deliver product-driven content (whitepapers, webinars, blogs, customer stories) that engage prospects and customers.
- Customer Advocacy: Collaborate with Customer Success to highlight client outcomes and success stories that strengthen our brand credibility.
- Metrics & Impact: Track adoption, campaign performance, and market feedback to continuously optimize GTM efforts.
What We're Looking For
- 4 - 7 years of experience in product marketing or related roles, ideally in SaaS, enterprise software, or legal-tech.
- Strong ability to craft clear, persuasive messaging from complex ideas.
- Proven track record leading cross-functional initiatives with Product, Sales, and Marketing teams.
- Analytical mindset with experience leveraging data to guide decision-making.
- Excellent communication, storytelling, and presentation skills.
- Self-starter comfortable working in a fast-paced, entrepreneurial environment.
- This role would be based out of Hoffman Estates, IL or London, UK
Nice to Have
- Experience in legal, professional services, or compliance industries.
- Background in content strategy, demand generation, or sales enablement.
- Familiarity with CRM/marketing automation tools (HubSpot, Salesforce, Marketo, etc.).
Benefits
- (US) Competitive Health, Dental and Vision Insurance
- Pet Insurance
- 401k
- Flexible schedule
- Paid Holidays plus Paid Time Off
Job Type
- Full-time
Language
- English (Required)
Top Skills
Hubspot
Marketo
Salesforce
Fulcrum GT Hoffman Estates, Illinois, USA Office
The Village of Hoffman Estates is a suburb of the City of Chicago conveniently located along the Jane Adams Memorial Highway (I-90), 15 minutes from O'Hare International Airport, 30 minutes from downtown Chicago.
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