Product Marketing Manager

Data Axle is a leader in data solutions that drive meaningful connections between companies and people. We harness data, AI, and technology to create authentic, personalized experiences to improve our clients’ business performance. Recognized for delivering innovative B2B and B2C solutions and exceptional service for more than five decades, our global team is dedicated to helping businesses and nonprofits of all sizes thrive.  We are currently seeking a Product Marketing Manager. 

General Summary:  

This position is responsible for developing and executing product marketing strategies that clearly communicate the value of Data Axle’s products and solutions to the market. The Product Marketing Manager translates complex technical capabilities into differentiated positioning, messaging, and go-to-market plans that enable Sales, Marketing, and Customer Success teams to drive adoption and revenue growth.

This role partners closely with Product Management, Revenue Enablement, and Sales leadership to support product launches, sales effectiveness, competitive positioning, and ongoing release marketing. The position combines strong product fluency, market insight, and hands-on execution to ensure consistent and compelling messaging across the customer lifecycle.

Essential Job Functions: *

1. Develop and maintain clear, differentiated product positioning and messaging aligned to target buyers and market opportunities
2. Translate technical product capabilities into customer-focused value propositions tied to measurable business outcomes
3. Create and manage messaging frameworks, personas, use cases, and core product narratives
4. Partner with Revenue Enablement and Sales to develop practical sales tools including pitch decks, talk tracks, objection handling guides, and proof points
5. Support Sales teams by improving message adoption, deal effectiveness, and competitive differentiation
6. Gather and incorporate field feedback to refine messaging and go-to-market strategies
7. Plan and support cross-functional product launches from strategy through adoption and measurement
8. Align Product, Marketing, Sales, and Customer Success around launch goals, timelines, and success metrics
9. Monitor competitive landscape, buyer needs, and market trends and translate insights into actionable guidance
10. Develop competitive intelligence and positioning to clarify strengths and areas of differentiation
11. Partner closely with Product Management to understand roadmap priorities and market requirements
12. Support release marketing by translating ongoing enhancements into customer-facing value and internal enablement content
13. Ensure consistent communication of releases and updates across go-to-market channels
14. Track performance metrics and recommend optimizations to improve adoption and revenue impact

* Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation.  The function is considered essential if the reason the position exists is to perform that function.

Supportive Job Functions: *

1. Perform other miscellaneous duties as assigned by management.

*These tasks do not meet the Americans with Disabilities Act definition of essential job functions and usually equal 5% or less of time spent.  However, these tasks still constitute important performance aspects of the job.

Knowledge, Skill, and Abilities:

1. Strong knowledge of product marketing principles including positioning, messaging, and go-to-market strategy
2. Ability to translate complex technical concepts into clear, compelling business value
3. Experience developing sales enablement materials and supporting revenue teams
4. Strong understanding of B2B SaaS, data, analytics, or enterprise technology markets
5. Excellent written, verbal, and presentation communication skills
6. Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
7. Ability to operate independently and influence cross-functional stakeholders
8. Analytical mindset with the ability to use market and performance data to inform decisions
9. Collaborative, adaptable, and comfortable in fast-paced environments
   

Education, Experience, and Certification: * 

1. Bachelor’s degree in Marketing, Business, Communications, or related field preferred
2. Approximately 5+ years of Product Marketing experience in B2B SaaS, data, analytics, or enterprise technology environments
3. Proven experience partnering with Sales and Product teams to drive go-to-market impact
4. Experience leading or supporting product launches preferred
5. Experience with enterprise or complex sales motions preferred
   *Minimum requirements needed to perform the job.   

Scope of Job:

1. Individual contributor role with no direct reports
2. Operates with general direction and cross-functional collaboration
3. Regular interaction with Product, Sales, Marketing, and Customer Success stakeholders
4. Remote work environment with occasional meetings or travel as needed
5. Errors may impact messaging effectiveness, product adoption, and revenue outcomes
6. Regular access to confidential product and company information