Own market intelligence for health and wellness verticals: track trends and competitors, build annual market strategies, produce research assets to inform marketing and GTM, support partnerships, align cross-functional execution, contribute to executive reporting, and write proposals to secure leadership approval.
Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.
Daxko's Product Marketing Manager is the intelligence engine behind how we understand and reach the health and wellness market. You'll own the research, insight, and competitive analysis that shapes how Marketing, Sales, and senior leadership make decisions. This role sits at the intersection of strategy and storytelling, and it's built for someone who gets genuinely curious about an industry and wants to become the internal expert on it.
What you'll do
- Own market intelligence across Daxko's verticals, tracking industry trends, competitor moves, key influencers, and audience shifts to keep the team sharp and ahead
- Build annual intelligence strategies for each target market, giving Brand Managers the insights they need to execute with confidence
- Produce and deliver research and trend assets that directly inform marketing strategy and go-to-market planning
- Support the marketing strategy and GTM efforts behind Daxko Exchange and related partnerships
- Partner with Brand Managers and cross-functional teams to align strategy across product lines and ensure coordinated execution
- Contribute to monthly and quarterly reporting for the Board of Directors and Senior Leadership Team, including board decks and results reviews
- Write clear, compelling proposals to get market strategies and initiatives approved by leadership
What you'll bring
- 5+ years of experience in marketing, with a focus on strategy, brand management, or market research
- Strong written and verbal communication skills, with the ability to translate complex research into clear, actionable insights
- Experience working across teams and managing multiple workstreams without losing the details
- Familiarity with Salesforce and a working understanding of market research concepts, including Jobs-to-Be-Done (JTBD) or outcome-driven innovation (ODI) frameworks
- A genuine interest in the fitness, health, and wellness industry
Nice to have
- Bachelor's degree in marketing, communications, business, or a related field (or equivalent experience)
- Experience contributing to executive or board-level reporting
- Background in competitive intelligence or go-to-market strategy
Additional information
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:
🏝 Flexible paid time off
⚕️ Affordable health, dental, and vision insurance options
💪 Monthly fitness reimbursement
🤑 401(k) matching
🍼 New-Parent Paid Leave
👖 Casual work environments
🏡 Hybrid & Remote work
All your information will be kept confidential according to EEO guidelines.
#LI_Remote
Where you fall within the compensation range is based on how you demonstrate the skills and competencies needed for the role. We typically reserve the upper half of our compensation bands for team members who have grown within Daxko. In addition to base salary, some roles may be eligible for bonuses, commissions, or other performance-based incentives. We also offer a comprehensive benefits package, recognition programs, and plenty of opportunities to grow your career with us.
The pay range for this role is $73,200 – $125,000 per year.
Daxko Bannockburn, Illinois, USA Office
Located on the North Shore, the Bannockburn office is tucked away just off the highway, and neighbors College Park Athletic Club as well as the historical Trinity College.
Similar Jobs
.png)
Artificial Intelligence • Blockchain • Fintech • Financial Services • Cryptocurrency • NFT • Web3
Lead product marketing for Coinbase Prime & Markets institutional products (spot, derivatives, margin, execution). Own positioning, GTM launches, enablement, client communications, and cross-functional alignment to drive institutional adoption across regulated regions.
Top Skills:
Generative Ai
Artificial Intelligence • Blockchain • Fintech • Financial Services • Cryptocurrency • NFT • Web3
Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.
Top Skills:
Generative Ai
Security • Software • Cybersecurity • Automation
Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.
Top Skills:
Ai GovernanceCompliance AutomationGrcSaaSTprm
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
