Job Title: Product Marketing Senior Manager
Company: Snapsheet
Job Location: Remote
Job Type: Full-time
Job Department: Marketing
About Snapsheet: Snapsheet exists to simplify claims. We leverage our expertise in virtual estimating and innovative claims management technology, transforming the end-to-end claims process - delivering faster, modern experiences for claims organizations of all sizes.
What you’ll get:
- Remote First Environment - Your new commute is however long it takes to walk to your desk!
- Flexibility - Empathy is ingrained in who we are and we are happy to offer an unlimited PTO policy, flexible scheduling, a casual dress code, and more!
- Development - Mentorship programs, 1-on-1 management, promote when ready culture, quarterly internal promotions,, and goal setting sessions
- Fun - Celebrations just because, yearly in-person and remote events, Snapsheet Swag, Employee Resource Groups, and more!
Role Overview:
Snapsheet is in search of an accomplished and strategic Product Marketing Senior Manager to lead our dynamic marketing team. As the Product Marketing Senior Manager, you will be a driving force in shaping the narrative of our cutting-edge products, contributing significantly to the company's growth, and playing a pivotal role at the intersection of insurtech and marketing.
Key Responsibilities:
- Develop & articulate a compelling product narrative aligned with overall brand strategy.
- Collaborate closely with Product, Sales, and Marketing teams to ensure cohesive and targeted product communication.
- Create customer-centric content, including in-depth product tutorials, compelling case studies, and thought-provoking whitepapers.
- Lead planning & execution of high-impact product marketing campaigns across channels.
- Analyze and track campaign performance metrics to optimize marketing investments.
- Develop comprehensive and forward-thinking product marketing strategies aligned with overarching business objectives.
- Drive customer engagement through highly impactful and innovative marketing initiatives.
- Utilize the full array of marketing channels to maximize campaign reach, ROI, & results.
- Foster cross-functional collaboration to influence product messaging and positioning.
- Oversee content design and production, including the creation of visually stunning photography, engaging video content, and digital assets that resonate with our audience.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field (advanced degree preferred).
- 10+ years of progressive experience in senior product marketing roles within the tech or SaaS industry.
- Proficiency in leading-edge marketing technology tools and platforms.
- Exceptional collaboration and project management skills.
- Analytical mindset with the ability to draw profound insights from data.
- Excellent communication and presentation skills.
- CRM: Salesforce
- CMS: WordPress
- Marketing Automation: HubSpot Marketing Hub
- Analytics: Google Analytics
- Project Management: Airtable
- SEO: SEMrush
- Design: Canva
- Advertising: Google Ads, LinkedIn Advertising
- Lead Routing & Calendaring: ChiliPiper
Total Benefits:
- Medical, dental and vision insurance through Blue Cross Blue Shield
- Unlimited PTO and flexible scheduling
- 4% 401k match program
- Monthly internet reimbursement
- Employee Assistance Program: offers 6 visits with trained counselors per life incident
- Yearly in-person events including our annual Summit and Roadshows
- Computer and equipment provided
- Snapsheet SWAG and mailers
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Snapsheet, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways.
Snapsheet is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need assistance or accommodations due to a disability, please let us know by emailing [email protected].
Snapsheet is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
Please note: We are unable to sponsor or transfer sponsorship of an Employment Visa at this time.
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What We Do
Snapsheet is an insurance technology company bringing the future to auto claims processing. We build products to drive efficiencies using data and technology. When the insured is at their worst, Snapsheet is there to help! We are experiencing hyper growth mode — check out our open positions!
Why Work With Us
We are the company that sets the standard for excellence across the insurance industry. The innovative solutions we develop touch every part of the industry. Because of our impact, the expectations of customers and carriers will forever be changed on a global scale.