The Regional Account Executive is responsible for meeting revenue goals by growing customer relationships, developing business plans, and identifying new revenue sources in genetics across a defined territory, while ensuring compliance with company policies.
MAJOR RESPONSIBILITIES:
- Meet or Exceed Revenue Goals for defined geography and book of business.
- Grow large existing customer book of business, increase number of clients.
- Increase Baylor Genetics volume within Hospital System customers; identify additional revenue sources.
- Apply product and services knowledge across the genetic analysis portfolio to develop strategic selling presentations to professional audiences (physicians, genetic counselors, laboratory staff).
- Develop and implement a comprehensive business plan to meet or exceed sales goals by presenting new test information, upselling and seeking out new sources of revenue.
- Develop and maintain deep knowledge of market space, technical and clinical environment, competitor presence, and client behaviors required to compete in assigned territory.
- Align with internal business partners and product management to discover, drive, and close sales opportunities related to NICU/PICU/Pediatrics business and new client segments.
- Communicate customer insights, market trends & competitive data and to leadership and peers.
- Leverage Medical Science Liaison and other Company resources to provide technical, clinical and business content to deliver solutions that meet or exceed customer expectations.
- Uphold company mission and values; ensure compliance in all company policies and guidelines.
Travel within assigned territory is required to meet with customers and potential customers.
Some travel outside of the assigned territory is required to support conferences and attend sales meetings, trainings, and company events.
- Partner with Market Access to develop system-wide access strategies and payor advocacy.
- Educate and train BG clients and prospects, in a defined territory, on BG genomics testing menu.
- Able to present clinical information to clinicians and staff in the NICU/PICU/Pediatric Genetics space.
- Analyze territory data to understand growth opportunities and competitive activity/market share.
JOB QUALIFICATIONS (REQUIRED):
- Experience with NGS, molecular diagnostics, or genetics is required.
- Bachelors in Life Science, Biology, Business or Marketing is ideal.
- 5+ years of direct experience in a customer-facing sales role in a medical, healthcare or technical field with a history of 1) consistent closing abilities throughout the sales cycle and 2) proven past performance that has met and exceeded expectations.
- Computer proficiency in MS Office, email, internet and CRM (Salesforce.com or equivalent).
PREFERRED QUALIFICATIONS
- Proven Experience selling products or services directly to hospitals, Genetic Counselors, and Clinicians specializing in Pediatric Genetics.
- Demonstrated sales success at either a diagnostic or relevant biotechnology company.
- Experience using/coaching to different sales methodology (Challenger, SPIN, etc.).
- Understanding of NICU/PICU, pediatric genetics environment and their buying motivations.
- Proven Experience promoting products or services directly to hospitals/health systems.
- Solid analytical, organizational, problem solving, communication and presentation skills required.
EEOC Statement
Baylor Genetics is proud to be an equal opportunity employer dedicated to building an inclusive and diverse workforce. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, gender identity, veteran status, disability, genetic information, pregnancy, childbirth, or related medical conditions, or
Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Top Skills
MS Office
Salesforce
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