The Sales Development Representative generates leads through high-volume outreach, manages prospect research, schedules demos, and maintains CRM pipelines.
Proper AI is an AI-first accounting service built for property managers and real estate operators.
By combining automation, technology, and a global team of accounting experts, we deliver faster, more accurate financial operations at scale.
We’re a team of builders, problem-solvers, and operators from around the world, working together to modernize one of the most critical functions in real estate.
Learn more at Proper.ai
The Sales Development Representative (SDR) is responsible for outbound prospecting to generate qualified leads and schedule product demos for the sales team.
Success in this role requires exceptional communication skills, resilience, and a results-oriented mindset to drive a high volume of personalized outreach while maintaining quality.
Must be passionately curious, and driven beyond measure.
Candidates must be located in PST, MST, or CST to ensure better coverage of the time zones where our potential clients are located.
Key Responsibilities
- High-Volume Outreach:
- Prospect Research:
- Demo Scheduling:
- Pipeline Management:
- Initiate personalized outreach through multiple channels (email, calls, LinkedIn).
- Manage daily activity targets, including call and email volumes.
- Identify and segment prospects that match the ICP (Ideal Customer Profile).
- Tailor outreach efforts based on research and segmentation.
- Engage prospects in meaningful conversations to uncover pain points and align solutions, culminating in scheduled demos.
- Ensure handoffs to Account Executives are seamless and well-documented.
- Maintain an organized pipeline in the CRM, tracking engagement and follow-ups.
Required Hard Skills
- Outreach Tools:
- CRM Expertise:
- Communication:
- Metrics-Driven:
- Experience with tools like Orum, LinkedIn, Gong, etc.
- Proficient in HubSpot for tracking outreach and reporting metrics.
- Strong written and verbal communication, including crafting compelling outreach emails.
- Analyze outreach metrics to optimize strategies (e.g., email open rates, demo conversion rates).
Required Soft Skills
- Resilience:
- Relationship Building:
- Time Management:
- Adaptability:
- Passionate Curiosity:
- Cross-functional Collaboration
- Ability to handle rejection and maintain a positive attitude.
- Skilled at establishing trust and building interest through brief interactions.
- Capable of juggling high volumes of activity without sacrificing quality.
- Quick to adjust approaches based on prospect feedback or data insights.
- Love knowing how something impacts a business, and demonstrates curiosity around the depth of that impact.
- Demonstrated ability to work well with others in early stages. The nature of an early stage start-up is very much survival mode, but that cannot negatively impact how you interact with others.
Nice-to-Have Skills
- Experience in Fintech/Financial space
- Industry Knowledge: Exposure to SaaS or technology sales cycles.
- Additional Outreach Techniques: Creative approaches to stand out in crowded markets, such as personalized video messages.
Salary + Benefits:
- Salary: 56,000USD/year + variable compensation based on qualified pipeline generation
- Benefits overview:
- Remote Work
- Utility allowance: monthly $30 USD (energy and internet)
- Furnishing allowance: one-time payment of up to $200 USD to furnish a home office
- Work equipment provided by Proper: computer, screen, and mouse
- 401K
- Health Insurance: Choose from 7 different plans:
- Eligibility: Coverage begins on the 1st day of the month following your hire date
- Dental Insurance: Follows the same 90% employee / 75% dependent coverage structure
- Vision Insurance: 75% of the plan covered for the employee
- Life & AD&D Insurance: Employer-paid life insurance: 1x annual salary, up to $500,000Voluntary Guardian Life & AD&D: You may opt in or outOther
- Voluntary Benefits: You can choose to opt in to any of the following:
- Unlimited Paid Time Off (PTO): beginning two months after your start date. For sick, vacation, and personal days. We encourage a minimum of 12 days PTO each year. We observe all local holidays.
- You can find a detail Benefits guide here
90% of the selected plan is covered for the employee
75% of the base plan is covered for each dependent
Supplemental Accident, Critical Illness, Hospital Indemnity
Employee FSA (Flexible Spending Account)
Employee HSA (Health Savings Account)
Employee Assistance Program (EAP)
Coverage starts the 1st of the month following hire. See full benefit summaries and rates here
Proper is proud to be an equal opportunity employer committed to creating a diverse environment to work by offering the same opportunities to all applicants regardless of gender, sexual orientation, race, color, religion, disability, national origins, marital status, or other characteristics. We base our talent search exclusively on competencies, abilities and potential.
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