Sales Development Representative (SDR)

As a Sales Development Representative (SDR) at YouGov, you’ll be the first point of contact with potential customers, playing a key role in generating new business opportunities across the US market. You’ll focus on identifying, qualifying, and nurturing leads to help drive our sales pipeline. Working closely with our Sales team, you’ll ensure smooth handoffs and contribute to the company’s overall growth goals.

What You’ll Do (the Essentials)

• Conduct outbound prospecting through calls, emails, and social media to identify and engage potential customers.
• Qualify inbound leads and determine their readiness to move through the sales process.
• Research target accounts and industries to develop tailored and creative outreach strategies.
• Use YouGov data and insights to tell compelling stories that resonate with prospects.
• Set appointments for our sales team, ensuring seamless handoffs for continued engagement.
• Maintain accurate records in Salesforce to track outreach efforts, lead status, and sales activity.
• Collaborate with marketing on campaigns and share feedback to strengthen lead generation efforts.

What You’ll Bring

• 1–2 years of experience in sales, lead generation, or customer-facing roles (entry-level candidates with relevant internships also considered).
• Excellent verbal and written communication skills, with the ability to engage prospects clearly and confidently.
• Strong time management and organizational skills—you can balance high activity while staying detail-oriented.
• Creative problem-solving skills to design outreach that stands out.
• Comfort using data and insights for persuasive storytelling.
• A proactive, self-motivated approach with eagerness to grow in a sales career.
• Ability to work independently as well as in a collaborative, team-oriented environment.

For roles based in California, New York, Colorado, Massachusetts, or Washington State, the base salary hiring range for this position is $58,655-70,304

Compensation offered will be determined by multiple factors including location, job-related knowledge, skills and experience.

Certain roles may be eligible for incentive compensation and additional benefits.

All US based full time employees are eligible for the following benefits:

• Paid vacation, holidays and sick days
• Flexible working arrangement available
• Group medical, dental and vision insurance
• Company-paid life and disability insurance
• Paid parental leave
• 401(k) with company match

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Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do. 
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work. 
 
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy