Salesforce Data Cloud/Marketing Cloud Solution Developer

About the Role

This isn't a "build what you're told" role.
At A360, our best people move fluidly between the whiteboard and the IDE. You'll sit in a discovery call, translate a CMO's vague ambition into a technically sound architecture, defend that architecture when the client's internal team pushes back — and then build it yourself.

You'll work across our SPARK practice, delivering Data Cloud, Marketing Cloud, and Personalization solutions in Apparel, Retail Banking, and Commercial Banking — with pre-built accelerators as your starting point and client outcomes as your finish line. 

About you

• You have been described as incredibly curious, you love to deep dive and understand problems from every angle & explore self led learning opportunities
• You are a big believer in asking why? Why are we doing this? Why is this question being asked? You don’t take things at face value and constantly search for improvement
• Communication is your strong suit, be it through email or in a meeting with internal team members or customer executives. You are clear and concise!
• You enjoy solving complex and intriguing problems and are proud when you are able to develop a complex solution
• You are a seasoned Salesforce Marketing Cloud Developer with a passion for leveraging the Salesforce ecosystem to create cutting-edge marketing solutions.
• You excel in a collaborative environment, communicating effectively with both technical and non-technical stakeholders

Primary Responsibilities

Discovery & Solutioning

• Lead client discovery sessions — extracting requirements from marketing, IT, and data stakeholders simultaneously
• Translate business objectives into Data Cloud data models, Marketing Cloud architectures, real-time web and app personalization strategies, and activation workflows
• Produce solution design documents you can defend in front of both the client's CTO and their CMO

Architecture & Technical Design

• Design end-to-end architectures spanning Data Cloud ingestion, segmentation, identity resolution, and activation into Marketing Cloud and Personalization.
• Define how behavioral signals captured in Personalization feed back into Data Cloud unified profiles and downstream journey logic — closing the loop between onsite behavior and cross-channel execution
• Own the technical decision-making on model choices, integration patterns, and platform configuration trade-offs

Implementation

• Build and configure full Marketing Cloud solutions: Journey Builder, Automation Studio, Email Studio, Mobile Studio, Content Builder
• implement Data Cloud: data streams, data model objects, identity resolution rulesets, activation targets, and calculated insights
• Deploy Salesforce Personalization: behavioral tracking, catalog setup, decisioning recipes, promotions, segment-based rules, and A/B testing — across web and app surfaces
• Write AMPscript, SSJS, SQL, and API integrations — from scratch when needed, not just from templates

Client Engagement

• Run working sessions and present progress independently — no handler required
• Anticipate objections and have the technical depth to address them on the spot
• Translate platform constraints into honest trade-offs the client can act on

Agentforce (Bonus)

• Experience integrating Agentforce into marketing and service workflows — surfacing real-time Data Cloud context into agent interactions
• Building agent actions against Marketing Cloud APIs, or deploying Agentforce for marketing use cases — puts you at the front of the queue.

Required Qualifications

Experience

• 4–6 years in Salesforce Marketing Cloud — implementation, not just administration
• 2+ years hands-on with Salesforce Data Cloud (data ingestion, identity resolution, segmentation, activation)
• Hands-on experience with Salesforce Personalization — behavioral tracking, recipe configuration, real-time segment targeting, and integration with Marketing Cloud and Data Cloud
• Demonstrated experience owning a full project lifecycle: discovery through go-live

Technical Skills

• AMPscript, SSJS, SQL — fluent, not familiar
• REST/SOAP API integrations with external systems
• Data modeling for CDP use cases: unified profiles, calculated insights, activation audiences
• Journey Builder architecture for multi-channel, behavior-triggered programs
• Personalization sitemap implementation, event tracking, and Einstein recipe tuning

Soft Skills That Aren't Actually Soft

• Can run a discovery session without a script
• Can write a solution design doc a client stakeholder will read and a developer can build from
• Can say "that won't work, and here's why" with confidence and tact

Certifications (Required)

• Salesforce Marketing Cloud Developer
• Salesforce Data Cloud Consultant

Certifications (Strongly Preferred)

• Marketing Cloud Email Specialist
• Salesforce Personalization Consultant
• Salesforce AI Specialist

Education:

• A bachelor’s degree in Computer Science, Information Technology, Marketing, or a related field.

If you're passionate about Salesforce technologies, have a flair for data-driven marketing solutions, and enjoy building personalized customer experiences, we’d love to hear from you. Join our team and help us create exceptional customer journeys through innovative Salesforce solutions!