Search Engine Optimization and Website Analytics Analyst

JOB SUMMARY

This job is responsible for the execution of integrated Search Engine Optimization (SEO) strategies on various digital products and/or lines of business, markets, or segments to advance business and customer goals. It delivers SEO execution including, but not limited to optimization of existing and new content (metadata, copy, images, etc.) as well as research including, but not limited to keywords, competitive landscape, etc. The role works with marketing strategy, content strategy, copywriters, development, UX, and digital product teams to ensure the delivery of SEO tactics and strategy across digital properties during the content lifecycle. 

This role can be hybrid or remote. If you live within 50 miles of an office you are required to be onsite 3 days a week (T, W, Th). Outside of 50 miles will be remote.

ESSENTIAL RESPONSIBILITIES

• Executes SEO strategies for a digital product or website to support customer and business goals. Helps develop SEO plans optimizing new and existing content.
• Partners with the internal creative agency on content development and SEO requirements for content across the property or site. 
• Works with various SEO management tools such as SEO Clarity, Conductor, BrightEdge, Yext, Site Improve, SEMRush, etc. 
• Assists with SEO performance reporting on site performance and content engagement trends. 
• Works with Google Search Console. 
• Works with the enterprise web analytics tools, such as Google Analytics, Adobe Customer Journey, Tealium. 
• Provides input to Content Strategy, UX, and product management on SEO strategy and execution across sites.
• Other duties as assigned or requested.

EDUCATION

LICENSES AND CERTIFICATIONS

Required

• None

Preferred

• None

SKILLS

• Understanding of Search Engine Optimization principles.
• Strong written and verbal communication skills.
• Familiarity with web content management systems.
• Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms.

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Language (Other than English)

None 

Travel Required

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-Based or Remote

Teaches / trains others regularly

Occasionally

Travel regularly from the office to various work sites or from site-to-site

Never

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required 

Yes

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Rarely

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements. 

Pay Range Minimum:

Pay Range Maximum:

Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations.  The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

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