Senior Associate, Campaign Activation

Location Designation: Fully Remote
Campaign Activation Senior Associate
Location: Remote
Role Overview:
New York Life is seeking a Campaign Activation Senior Associate to help bring data-driven marketing campaigns to life across email and direct mail channels. This role is responsible for translating campaign briefs and audience requirements into production-ready workflows and target audiences within Adobe Campaign or a comparable enterprise campaign management platform.
The position plays a key role in enabling scalable, high-quality campaign activation through disciplined execution, strong quality controls, and continuous improvement efforts, including workflow reuse, automation, and GenAI-enabled enhancements.
Key Responsibilities:
Campaign Execution & Activation

• Execute marketing campaigns in accordance with approved briefs, requirements, and delivery standards
• Own end-to-end audience creation and activation, ensuring accuracy, quality, and scalability
• Build, test, and deploy workflows supporting email and direct mail campaigns

Requirements Review & Stakeholder Alignment

• Partner with campaign and business stakeholders to review campaign objectives and execution requirements
• Translate campaign, data, and segmentation needs into technically feasible, scalable solutions aligned with platform capabilities
• Collaborate with campaign managers to operationalize segmentation criteria, test plans, and activation requirements

Workflow & Segmentation Development

• Design, build, and orchestrate workflows within the campaign management platform
• Implement complex segmentation logic, list suppressions, and test designs, including A/B testing

Quality Assurance & Issue Resolution

• Perform thorough QA and validation to ensure audiences and workflows are accurate, complete, and activation-ready
• Proactively troubleshoot and resolve data, workflow, and execution issues by identifying root causes and implementing durable solutions

Process Optimization & Automation

• Identify and implement process and platform enhancements that improve efficiency, reliability, and scalability
• Develop reusable workflows and streamline manual processes through automation and GenAI-enabled solutions

Technical Expertise & Communication

• Serve as a trusted technical and execution expert within the Campaign Activation team
• Clearly communicate technical and data concepts to non-technical stakeholders, including execution considerations, dependencies, risks, and trade-offs

Location: Remote
Pay Transparency
Salary Range: $111,500-$159,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.
Job Requisition ID: 93261