Senior Brand Product Designer

Description
Job Description
Work Arrangement
This role is categorized as remote or hybrid. Hybrid means the successful candidate is expected to report to the office three times per week or other frequency dictated by the business. If you live within 50 miles of a GM hub location, you are expected to follow the hybrid schedule. Remote candidates will also be considered. If you live outside a 50-mile radius of these locations, please still apply.
The Role
The Emerging Experiences team is a senior design group focused on defining what is next for GM's digital experiences. Working ahead of product delivery, the team translates emerging technologies, evolving customer expectations, and new interaction models into tangible concepts that shape future web and mobile experiences.
As a Senior Brand Product Designer , you will operate as a highly experienced individual contributor who brings deep expertise in digital product and visual design, broad knowledge of related disciplines, and independent judgment on significant design challenges. You will lead complex exploratory work from ambiguity to clear design direction, creating high-quality artifacts that align teams, influence senior partners, and help the organization make decisions about future experiences.
This role is not only about exceptional craft. It is about using design to frame problems, evaluate options, influence across teams without direct authority, and raise the quality bar across the broader organization.
What You'll Do

• Lead complex design explorations that define future-facing digital experiences across web and mobile platforms, often with limited precedent or incomplete information.
• Translate broad, ambiguous opportunities into clear design strategies, concepts, and high-fidelity artifacts that teams can evaluate and implement.
• Create refined interface systems, visual frameworks, and interaction models that demonstrate strong craft, usability, and expressive brand execution.
• Drive design work independently with minimal guidance, using sound judgment to make decisions on significant matters and move work forward across cross-functional teams.
• Influence product, engineering, and business partners through clear rationale, data, and design storytelling, including with senior stakeholders who may not be familiar with the subject matter.
• Identify opportunities to improve processes, frameworks, and ways of working that strengthen design effectiveness and support broader functional strategy.
• Own the development and delivery of design solutions that require coordination across teams and groups.
• Mentor and elevate other designers through critique, coaching, and hands-on guidance on difficult design challenges.
• Bring curiosity to emerging technology, customer needs, and interaction patterns, using experimentation and concept work to help GM envision what is next.

Your Skills & Abilities (Required Qualifications)

• Bachelor's degree in Design, HCI, Visual Communication, or a related field, or equivalent professional experience.
• 5+ years of experience in product, UX, visual, or interface design for digital products and platforms.
• Demonstrated expertise in interaction design, visual design, systems thinking, and translating abstract opportunities into tangible product directions.
• Proven ability to solve diverse, non-standard design problems using advanced analytical, creative, and problem-solving skills.
• Experience leading work independently and exercising sound judgment in ambiguous, high-visibility environments.
• Strong ability to influence and align cross-functional partners through communication, persuasion, and thoughtful presentation of recommendations and results.
• Advanced proficiency with Figma and modern design workflows for concept development, prototyping, and high-fidelity design execution.
• Demonstrated ability to mentor others and serve as a resource for less experienced team members.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Experience shaping vision or concept work ahead of roadmap delivery.
• Experience influencing design direction across a broad functional area, not just within a single product team.
• Experience contributing to design systems, frameworks, or scalable patterns that improve consistency and quality across teams.
• Familiarity with motion design, prototyping, transitions, and micro-interactions.
• Experience using customer insights, research, and data to support design recommendations and influence decisions.
• Experience working across disciplines to align exploratory concepts with strategic business and customer outcomes.

Compensation:

• The expected base compensation for this role is: ($125,200-192,700). Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.
This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
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Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
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