The Senior Copywriter role involves developing content strategies, managing editorial planning, and producing multi-channel content to enhance growth and engagement. Key responsibilities include creating full-funnel content, leading SEO initiatives, collaborating cross-functionally, and optimizing performance using data-driven insights.
The Role We Need:
PadSplit is looking for a Senior Copywriter to help tell our story and scale our impact. As we grow, we need a strategic storyteller who can communicate our mission into compelling content that drives awareness, engagement, and growth. This role will play a key part in shaping how PadSplit communicates with hosts, members, investors, policymakers, and the broader housing community.
The Person We Are Looking For:We’re looking for a seasoned content strategist and storyteller who can balance creativity with strategy in a dynamic environment. The right candidate knows how to break down complex ideas into clear, persuasive content that drives action and supports business growth. They take ownership of content initiatives and are always looking for ways to improve performance and expand reach. This person is naturally curious, uses data and audience insights to refine their approach, and continuously evolves their craft to deliver stronger results over time.
Here’s What You’ll Do Day-To-Day:
- Content Strategy & Leadership: Own PadSplit’s content strategy across web, blog, and social to drive growth and visibility.
- Editorial Planning: Co-manage the editorial calendar, aligning content with business goals and seasonal opportunities.
- Full-Funnel Content: Create content that supports every stage of the customer journey.
- Lead Generation & Campaigns: Develop gated assets and high-converting landing pages to drive qualified leads and growth.
- SEO & Distribution: Lead SEO initiatives and execute multi-channel distribution strategies to maximize reach and inbound demand.
- Audience Insights: Leverage research and customer insights to refine messaging and identify opportunities.
- Cross-Functional Collaboration: Partner with marketing and other teams to ensure alignment and consistency.
- Performance & Optimization: Track KPIs, optimize content through testing, and build scalable processes for efficient production.
Here’s What You’ll Need To Be Successful:
- Content Expertise: 8+ years of experience in content marketing with a strong track record of execution.
- Strategic Leadership: Ability to build and scale content programs end-to-end, from strategy to execution.
- Cross-Functional Collaboration: Experience partnering with product, growth, design, and leadership teams.
- Marketplace Experience: Background creating content for marketplaces or multi-audience (B2C/B2B) environments.
- Writing & Storytelling: Exceptional writing, editing, and persuasive storytelling skills.
- Technical & Analytical Skills: Proficiency with tools like WordPress, Google Analytics, and SEO platforms.
- Results Orientation: Data-driven, self-starter focused on measurable impact and continuous improvement.
- Startup Mindset: Adaptable, curious, and creative, with experience thriving in fast-paced, early-stage environments.
The Interview Process:
- Your application will be reviewed for possible next steps by the Hiring Manager.
- If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes.
- If warranted, the next steps would be a video interview with our Senior Director of Content for one (1) hour.
- If warranted, the final step would be a video panel interview with key stakeholders at PadSplit for one (1) hour.
- The panel interview will require a candidate to work on a content assessment where you will showcase your writing skills to the panel for discussion.
- If warranted, then we move to offer!
Please note: Although the job posting says it's in Atlanta, Georgia, this is a fully remote position. This is a result of our Applicant Tracking System requiring a location to post the role on LinkedIn.
Notice to Applicants:
PadSplit participates in E-Verify. All new employees are required to complete an I-9 form and be authorized to work in the United States. Employment is contingent upon successful completion of the E-Verify process.
PadSplit is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Top Skills
Google Analytics
Seo
Wordpress
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