Senior CRM Marketing Specialist

| Chicago, IL, USA | Hybrid
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Senior CRM Marketing Specialist 

As a Sr. CRM Marketing Specialist, you will be responsible for designing and implementing automated marketing campaigns in Salesforce Marketing Cloud. The ideal candidate will be an expert in implementing campaigns and journeys in Salesforce Marketing Cloud, driving customer engagement, retention, and business growth through innovative CRM strategies. You would collaborate greatly with the other senior marketing managers and report directly to the Director of CRM. 

If you're a highly skilled CRM marketing expert with a strong background in marketing automation, have an entrepreneurial mindset, and are seeking to be a part of a rapidly growing company with high ambitions for US growth over the next few years, then this is the role for you! 

What you’ll do: 

  • Ideate and execute advanced CRM marketing automation using Salesforce Marketing Cloud, including, but not limited to, Email Studio, Web Studio, and Mobile Studio, to enhance customer engagement and retention
  • Collaborate with cross-functional teams to design and implement impactful marketing campaigns across owned channels such as email, push, SMS, in-app messaging, and web
  • Monitor CRM performance metrics, conduct A/B testing, and continually refine strategies based on analytical insights
  • Contribute to the development of segmentation strategies and customer journey mapping in partnership with the CRM Director
  • Manage and optimize CRM and email marketing platforms, ensuring seamless integration with other marketing technologies
  • Utilize SQL for activating automated journeys in Journey Builder.
  • Stay up to date with industry trends and best practices in CRM
  • Work closely with internal stakeholders to gather customer insights and identify opportunities for improvement.
  • Ensure all CRM activities are compliant with legal standards and industry best practices.

Who you are: 

  • 4-5 years of experience in CRM within a Marketing team, with a significant background in a fast-paced, high-growth environment
  • Expertise in Salesforce Marketing Cloud (Email Studio, Web Studio, Mobile Studio) are must-haves.
  • An entrepreneurial individual with a problem-solving mindset, strong project management skills, and a customer-centric approach to marketing
  • An excellent communicator with strong interpersonal skills
  • Proven track record in developing and executing CRM campaigns that drive engagement and conversion
  • Experience with Salesforce Data Cloud, HubSpot and Tableau is highly desirable
  • A working knowledge of SQL, HTML and CSS

Team Perks: 

  • Performance Bonuses 
  • Stock Purchase Options 
  • 401k Plan 
  • Continued Education Support 
  • 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!) 
  • 10 Paid Sick Days 
  • Gym Membership Reimbursement 
  • Commuter Benefits 
  • Pet Insurance 
  • Wellness & Mental Health Programs 
  • Charitable Donation Matching 
  • Two Paid Volunteer Days Off 
  • Daily catered lunch when in the office 
  • Full kitchen with snacks and beverages
  • In-building gym
  • CTA stop a block away, Shuttle to/from Metra
  • Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars 

Our Company: 

The IG North America family of companies empowers individual traders differently. tastylive, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and IG US, is a registered Forex broker-dealer. In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America. This combined team has years of experience like institutional brokers but also a passion for disrupting the entire trading industry. 
Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe. 

Location:  We have a great new office in the West Loop of Chicago and are currently working hybrid at a minimum of 3 days in the office.


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Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • Objective-CLanguages
    • ReactLibraries
    • Ember.jsFrameworks
    • KubernetesFrameworks
    • Ruby on RailsFrameworks
    • TerraformFrameworks
    • React NativeFrameworks
    • AkkaFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • CouchbaseDatabases
    • DynamoDBDatabases
    • GitHubServices


Rich with restaurants and culture, Fulton Market, once a meatpacking district, now exists as one of the hottest neighborhoods for tech companies.

An Insider's view of IGNA | tasty

What’s the vibe like in the office?

We’re in a fast-paced industry, but no matter how busy people get, no one’s ever too busy to help a colleague out. We’re surrounded by smart, driven people and the collaboration amongst the teams is the reason why we are constantly growing. Plus, there’s free food and puppies to get you through the day!


Project Manager

How does the company support your career growth?

Because we're on a relatively small team, I feel I'm able to make more of an impact. I often see features I've worked on reflected on the platform in real time: Something that's incredibly satisfying. And best of all, I get to learn from ridiculously talented senior engineers who have become not only mentors, but also close friends.


Senior Software Developer

How does your team reward individual success?

I've been privileged to be involved with tastytrade since its launch and I'm constantly amazed at our growth and what we continue to accomplish as a group. New ideas are encouraged which keeps everything fresh and exciting on a daily basis, which I think is extremely rare in the financial industry.


Trade Desk

What are IGNA | tasty Perks + Benefits

Volunteer in local community
This year, our employees Vonetta and Tracy helped raise money for Chicago Reads, a program to send every child home with a book to read this summer!
Partners with nonprofits
Open door policy
Open office floor plan
Employee resource groups
Employee-led culture committees
Day off for your birthday
Hybrid work model
Employee awards
Flexible work schedule
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Our employee assistance program provides support on stress management, dependent/elder care, fitness, and legal and financial issues.
Team workouts
Mental health benefits
Our employee assistance program provides employees and their families with counseling services (general, bereavement, tobacco cessation).
Financial & Retirement
401(K) matching
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
tastytrade offers pre-tax commuter benefits for all employees (both public transport and rideshare).
Company-sponsored outings
Free daily meals
Free lunch in-office!
Free snacks and drinks
Company-sponsored happy hours
Recreational clubs
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
Promote from within
Mentorship program
Our engineering team hosts a mentorship program for younger or newer additions to the team.
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available

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