Own growth strategy for the FloQast Certified Accountant program and drive engagement across FloQademy. Design and execute multi-channel campaigns to increase enrollment, engagement, and completion. Build and scale a community of certified customers, host events, develop perks, and partner cross‑functionally to promote courses and product adoption while tracking and optimizing performance.
We’re looking for a creative and strategic Senior Customer Marketing Manager, Education. In this role, you’ll own the growth strategy for the FloQast Certified Accountant (FCA) program while driving deep engagement across FloQademy, our premier customer education platform.
This role sits at the intersection of customer education, marketing, and community. You’ll be responsible for designing and executing campaigns that motivate customers to start the FCA journey, stay engaged throughout the program, and proudly complete their certification—while also building a community of certified FCA professionals that serve as FloQast champions and modern accountants in the industry.
If you love building programs from the ground up, thinking creatively and strategically in campaigns, and creating a sense of community that makes customers feel excited and proud to belong, this role is for you.
This role has a requirement of working in office 3 days per week (Tuesday - Thursday).
*Visa sponsorship is NOT available at this time
What You’ll Do
- Own, develop, and execute a comprehensive marketing strategy for the FloQast Certified Accountant (FCA) program—from awareness to enrollment to completion.
- Partner closely with Customer Marketing to launch creative, multi‑channel campaigns (email, in‑app, social media, webinars, contests, customer stories, and more).
- Design lifecycle campaigns that encourage customers to start the certification, maintain momentum, and finish strong within the customer lifecycle.
- Track performance and optimize campaigns using data and insights (enrollment, engagement, completion rates).
- Own and develop the strategy behind the FCA community in line with company and industry initiatives.
- Create a strong sense of community and exclusivity for FCA‑certified customers.
- Plan and host local meetups, virtual events, and exclusive roundtables for certified members.
- Develop programs and perks for certified users (swag, badges, LinkedIn assets, special access, recognition moments, etc.).
- Collaborate with internal teams to spotlight FCA members through case studies, testimonials, and social content.
- Ideate and execute broader user engagement campaigns to increase adoption and ongoing usage of FloQademy.
- Partner with Education, Product, and Customer Success teams to promote new courses, learning paths, and platform updates based on user feedback and data.
- Experiment with gamification, challenges, and incentives to make learning engaging and sticky.
- Work closely with Customer Marketing, Customer Education, Social, Events, and Customer Success teams.
- Serve as the go‑to owner for certification‑related campaigns and community initiatives.
- Align education engagement efforts with broader customer marketing, and product adoption and retention goals.
What You'll Bring
- 5-7+ years of experience in customer marketing, education marketing, certification marketing, and/or community‑focused roles (SaaS experience strongly preferred).
- Experience building and executing multi‑channel marketing campaigns, specifically around certifications.
- Strong understanding of customer journeys, engagement strategies, and retention marketing.
- Proven ability to build and scale communities (online and/or in‑person).
- Excellent project management skills with the ability to juggle multiple initiatives.
- Creative thinker who loves experimenting with new ideas while staying data‑driven.
- Strong cross-functional collaboration and communication skills—you’re comfortable working across teams.
- Passion for education, professional development, and customer advocacy.
Nice to Haves/Other
- Experience marketing certification program specifically within the fintech space.
- Familiarity with accounting, finance, or fintech audiences.
#LI-Hybrid
#BI-Hybrid
#LI-JP1
The base pay range for this position is $91,000 - $137,000. Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, and Unlimited Vacation.
FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.
About FloQast:
FloQast is the leading Accounting Transformation Platform in accounting workflow automation created by actual former accountants for accountants. By streamlining and modernizing daily accounting tasks, FloQast helps teams collaborate more effectively and complete their work with greater efficiency and precision. This cloud-based, AI-powered software is trusted by over 3,000 accounting teams, including those at Snowflake, Twilio, Instacart, and The Golden State Warriors—and continues to grow. Our mission is to continuously elevate the accounting profession, enhancing both its practice and perception.
Our values act as a guiding compass, shaping every decision we make, and are non-negotiable, particularly in our hiring process. Alongside our employees, partners, and customers, we embody these values every day:
Unwaveringly Authentic
Ambitious with Integrity
Empowered to Grow
Committed to Collaboration
Customer Obsessed in All Ways
FloQast is regularly rated as a Best Place to Work!
- Inc. Magazine’s Best Workplaces in 2024, 2023, 2022, and 2021
- Best Places to Work by LA Business Journal since 2017 (that’s 8 years!)
- Built In’s Best Place to Work in Los Angeles 6 years in a row!
Because we are Customer Obsessed in All Ways, check out what our customers have to say about FloQast on G2 Crowd.
If this aligns closely with what you are looking for, hit “Apply” and come join our growing team!
FloQast, Inc is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education, and experience. We welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer and strive to provide a professional and welcoming workplace for all employees.
Link to FloQast Recruiting AI Usage Policy
Top Skills
Floqademy,Linkedin
FloQast Chicago, Illinois, USA Office
FloQast Chicago, IL Office
318 W Adams, Chicago, IL, United States
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