Senior Product Analyst

About Binance.US: 

Binance.US is a licensed and regulated U.S. cryptocurrency exchange where users can buy, trade, hold, and earn digital assets. Recognized as a top U.S. crypto platform by Forbes (Best Crypto Exchanges of 2026) and Business Insider (Best Crypto Exchanges of 2025), Binance.US leads the industry with its low fees, advanced trading engine, strong security and reliability, and robust compliance framework. Learn more at www.binance.us. All roles supporting Binance.US are employed via BAM Management US Holdings Inc. or BAM Management Canada Holdings Inc.

AAbout This Role:

As a Senior Product Analyst at Binance.US, you will sit at the intersection of product strategy, experimentation, and data science. Your mission is to drive measurable improvements in user growth, engagement, retention, and revenue through rigorous analysis, experimentation, and data-informed product decisions.

You will partner closely with Product Managers, Engineers, Designers, and Business leaders to understand user behavior across the full lifecycle, design and evaluate experiments, and translate insights into product changes that materially move core metrics such as conversion, ARPU, retention, and stickiness.

This is a hands-on role for a data scientist who has repeatedly used A/B testing and product analytics to drive real business outcomes, not just analysis or reporting.

Core Responsibilities:

• Own and drive end-to-end product analytics for key consumer-facing products and initiatives

• Conduct deep-dive analysis on user behavior, funnels, cohorts, and journeys to identify opportunities for growth, monetization, and improved user experience

• Design, execute, and analyze A/B and multivariate experiments to evaluate product, UX, pricing, and growth initiatives

• Partner with Product Managers to define clear hypotheses, success metrics, and guardrails for experiments and product launches

• Translate complex analytical findings into clear, actionable recommendations for technical and non-technical stakeholders

• Develop and maintain key product KPIs, dashboards, and monitoring metrics to track product performance and experiment results

• Ensure accurate event tracking and data instrumentation for new and existing product features

• Leverage AI-assisted tools and ML techniques (e.g., segmentation, propensity scoring) to take on more advanced analysis to support product decisions

• Support ad-hoc data requests from cross-functional teams across the company

• Support strategic deep dives that influence roadmap prioritization and business strategy

Preferred Skills/Experience:

• 4+ years of experience in Data Science, Product Analytics, or a closely related role in a consumer-facing tech company

• Proven, hands-on experience designing and analyzing A/B tests that led to measurable improvements in metrics like revenue, ARPU, retention, etc.

• Strong understanding of experimental design, statistics, and causal inference, including common pitfalls and trade-offs in real-world experimentation

• Deep experience analyzing user funnels, cohorts, lifecycle metrics, and customer journeys

• Fluency in SQL and proficiency in Python or R

• Experience building compelling dashboards and data visualizations to communicate insights (experience with Tableau is a plus)

• Comfortable leveraging AI tools to extend analytical capabilities and independently tackle more complex analyses

• Strong business acumen with the ability to connect data insights to product strategy and commercial outcomes

• Excellent communication skills, with the ability to influence product decisions through data

• Experience working in a fast-paced, high-growth startup environment

• Ability to manage multiple initiatives simultaneously while maintaining analytical rigor and execution quality

• Prior experience in fintech, crypto, or marketplace products is a plus, but not required

The starting pay range for this role is between CAD$125,000 - CAD$140,000 per year for all Canadian remote locations and between USD$140,000 - USD$165,000 per year for all U.S. remote locations. The actual base pay will vary, and is dependent upon many factors, such as transferable skill sets, work experience, business needs, and market demands. The base pay range is subject to change.

Our Mission:
At Binance.US, our mission is to create a more inclusive financial system through Web3 technologies. As a U.S. regulated crypto platform, we’re committed to earning trust through compliance and empowering people to do more with their money, bringing financial freedom within reach for all.

Our Values:
Our values shape how we work, make decisions, and support our users every day:

• Act with Integrity: We do what’s right, even when no one is watching.

• Be Collaborative: We work together with respect and transparency to achieve shared goals.

• Customers First: We listen to, advocate for, and prioritize our users in every decision we make.

• Do the Work: We take ownership, follow through, and deliver results that move the mission forward.

• Embrace Change: We stay adaptable and curious, thriving in a fast moving industry.

Our Benefits:

We believe in supporting our people with flexibility, balance, and opportunities to grow. One of the ways we demonstrate this commitment is through our benefit offerings.

• Time & Family: Unlimited PTO (for salaried FTE roles); 12 weeks fully paid Parental Bonding Leave.

• Well-Being: Mental wellness benefits; free 1:1 virtual visits with a licensed mental wellness professional; comprehensive competitive health benefits.

• Remote-First Culture: Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires.

• Professional & Financial Growth: Annual professional development budget; free 1:1 virtual visits with a career coach; 401k plan with employer match.

BAM Management US Holdings Inc. and BAM Management Canada Holdings Inc. are Equal Opportunity Employers and comply with all applicable federal, state, and local fair employment practice laws. Our mission is to give our customers access to a broad array of digital assets, and we thrive because of the diverse and inclusive team that we are building. We do not discriminate against qualified employees, applicants, or any other covered persons because of race, color, religion, creed, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, veteran status, physical disability, mental disability, medical condition, military status, or any other applicable legally protected characteristic.

Depending on your location, data privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

We comply with Federal Transparency in Coverage regulations by providing a link to machine readable files related to the health plans offered to our employees. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data including negotiated service rates, and out-of-network allowed amounts between health plans and healthcare providers.