Senior Demand Generation Manager

About Us:

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses. 

We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Bessemer Venture Partners, 8VC, Y Combinator, Floodgate, Elad Gil, Justin Kan, Qasar Younis, Eric Ries, and more.

We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.

As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.

About the Role:

We’re looking for a strategic and execution-focused Senior Demand Generation Manager to own and optimize the buyer journey across Fieldguide’s key practice areas. This role will lead the planning and execution of lifecycle campaigns—including email, social, webinars, and third-party sponsorships—with the goal of educating, engaging, and converting our target audience throughout the funnel.

You’ll be the connective tissue between Content, Product Marketing, ABM, and Field Marketing—ensuring the right message reaches the right audience at the right time, through the most effective channels.

What You’ll Do:

• Develop Persona-Based Journeys: Define and implement tailored marketing journeys by practice area and persona, aligned to buyer needs and funnel stages.

• Own Email Nurture & Lifecycle Campaigns: Build and optimize segmented email nurture programs and lifecycle campaigns with personalized messaging. Partner with Marketing Ops for execution, testing, and measurement.

• Manage the End-to-End Webinar Program: Own webinar strategy, promotion, logistics, and post-event follow-up to maximize lead generation and engagement.

• Activate Social Campaigns: Work with the Content Manager to develop channel-specific social strategies that drive awareness, engagement, and thought leadership across core personas.

• Optimize Website Conversion: Lead the strategic approach to converting website traffic into qualified leads. Partner with Brand, Content, and Marketing Ops to improve conversion paths, optimize landing pages and CTAs, and evolve our gated content strategy.

• Support Integrated Campaigns: Collaborate with ABM, Field Marketing, and Product Marketing to deliver integrated, multi-channel campaigns aligned to company goals and sales priorities.

• Leverage Third-Party Sponsorships: Manage relationships and activations with third-party vendors (e.g., eblasts, sponsored webinars, content syndication, newsletters etc.) to expand reach and generate leads.

About You:

• 4–7 years of experience in B2B SaaS marketing, with a focus in lifecycle, integrated, or demand generation marketing

• Experience mapping buyer journeys and creating content strategies that convert across the funnel

• Proven success building and optimizing email nurture programs and lifecycle campaigns

• Strong webinar and digital event experience from planning to execution and follow-up

• Ability to think strategically and execute independently in a fast-paced environment

• A collaborative, team-first mindset and strong cross-functional communication skills

• Familiarity with HubSpot, Google Analytics, LinkedIn Ads, and webinar platforms

More about Fieldguide:

Fieldguide is a values-based company. Our values are:

• Fearless - Inspire & break down seemingly impossible walls.

• Fast - Launch fast with excellence, iterate to perfection.

• Lovable - ​​Deliver happiness & 11 star experiences. 

• Owners - Execute & run the business with ownership.

• Win-win - Create mutual value & earn trust for life. 

• Inclusive - Scale the best ideas with inclusive teams. 

Some of our benefits include: 

• Competitive compensation packages with meaningful ownership

• Unlimited PTO

• 401k

• Wellness benefits, including a bundle of free therapy sessions

• Technology & Work from Home reimbursement

• Flexible work schedules