Head of Growth Marketing

About Us

Individually, our AI and Superhumans are best in class. Together, they’re game-changing.
Crescendo is the first AI-native contact center — combining the world’s smartest, auto-tuning AI with multilingual human experts to deliver performance-guaranteed customer experiences.
In a category full of hype and overpromise, we stand apart as the peak of CX performance: measurable, scalable, and proven. Our platform helps mid-market leaders and enterprise giants scale seamlessly across every channel with outcome-based pricing, rapid time-to-value, and enterprise-grade trust.
We don’t just sell software. We deliver results — guaranteed.
 

The Role

Crescendo is hiring a Head of Demand Generation & Growth Marketing to architect and scale a modern, account-centric demand engine that fuels predictable enterprise pipeline and revenue.
This is a senior, strategic role for a demand leader who understands that growth today is driven by signal, data enrichment, and orchestration—not volume. You will own the strategy, systems, and execution across Account-Based Marketing (ABM), growth marketing, lifecycle, and outbound-support motions, with a strong emphasis on data-powered targeting and personalization using modern tools like Clay.
You will run demand generation like a product: with clear hypotheses, fast iteration cycles, rigorous measurement, and durable systems that compound over time.
 

Your Mandate

• Build and scale Crescendo’s account-based demand engine
• Create predictable, high-quality pipeline for enterprise and strategic accounts
• Operationalize data-enriched, signal-driven demand generation
• Turn demand generation into a repeatable, compounding capability
   

What We Expect From You:

• Own Crescendo’s end-to-end demand generation strategy with a strong bias toward ABM and precision targeting.
• Define ICPs, segmentation, account prioritization, and buying group strategies in partnership with Sales.
• Ensure demand efforts are aligned to revenue goals, territories, and account plans.

• Design and scale ABM programs across named accounts, industries, and buying committees.
• Orchestrate multi-channel engagement (email, outbound-support motions, content, lifecycle, paid, events) at the account and buying-group level.
• Partner tightly with Sales to ensure seamless coordination between account strategy, messaging, and execution.
• Measure success based on account engagement, pipeline influence, and conversion, not vanity metrics.

• Own and optimize demand channels including inbound, lifecycle, SEO/AEO, paid, and experimentation.
• Scale what works, sunset what doesn’t, and continuously test new approaches.
• Apply a systems mindset to campaign design—ensuring programs perform in production, not just in theory.

• Leverage modern GTM tools (such as Clay) as a core component of Crescendo’s demand and ABM motion to:
  • Enrich accounts and contacts with firmographic, technographic, and intent data
  • Identify buying signals and prioritize outreach timing
  • Power highly personalized, account-specific messaging and prospecting at scale
• Partner with RevOps to integrate Clay-driven workflows into CRM, marketing automation, and outbound-support systems.
• Own attribution, funnel instrumentation, and reporting to clearly connect demand activity to pipeline and revenue.
• Ensure data is clean, trusted, and actively used to guide decisions.

• Partner deeply with Sales leadership to ensure demand translates into pipeline Sales trusts and can close.
• Incorporate rep and customer feedback into targeting, messaging, and program design.
• Align with Product and CX teams to ensure demand messaging reflects real customer outcomes and value.
   

• Build, lead, and develop a high-performing demand generation and growth marketing team.
• Set clear ownership across ABM, channels, and tooling.
• Create a culture of experimentation, accountability, and continuous improvement.
   

What Success Looks Like

• Demand generation produces predictable, high-quality enterprise pipeline.
• ABM programs consistently influence priority accounts and buying groups.
• Clay-powered enrichment and signal workflows materially improve targeting, personalization, and conversion.
• Funnel performance and revenue impact is transparent, explainable, and improving quarter over quarter.
• Sales trusts demand because it consistently converts into real opportunities.

• 7–12+ years of experience in demand generation, growth marketing, or revenue-facing marketing roles at high-growth B2B technology companies.
• Deep expertise in Account-Based Marketing and modern demand generation.
• Hands-on experience using Clay or similar data enrichment / signal orchestration tools as part of an ABM or growth motion.
• Proven track record of owning pipeline outcomes—not just leads or MQLs.
• Strong experience partnering with Sales in enterprise or complex deal environments.
• Highly analytical and systems-oriented; comfortable diagnosing funnel performance and attribution issues.
• Fluent in modern demand, growth, and GTM tooling and analytics.
• Execution-driven leader who balances speed, rigor, and strategic thinking.
   

Why This Role Matters

• Crescendo doesn’t need more leads.
• It needs precision demand powered by real signals.
• This role owns the system that makes that happen.