Senior Director, Integrated Marketing

Covetrus is a global animal-health technology and services leader dedicated to empowering veterinary practice partners to drive improved health and financial outcomes. We bring together products, services, and technology into a single platform that connects our customers to the solutions and insights they need to work best. Our passion for the well-being of animals and those who care for them drives us to advance the world of veterinary medicine. 

Covetrus is looking for a Senior Director of Integrated Marketing to lead the strategy and execution of marketing efforts that grow demand and deepen engagement with our veterinary practice customers, distributors, and ecosystem partners. In this role you’ll connect marketing, sales, and product to drive measurable business outcomes in a complex, multi-channel environment.

You’ll own how Covetrus tells its story to vets, practice owners, and industry partners, and you’ll build programs that drive lead pipeline, increase share of wallet, and strengthen loyalty across our customer segments.

What you’ll do

• Lead the Integrated Marketing function for Covetrus’, including demand generation, go-to market on new initiatives, account-based marketing, lifecycle programs, content strategy, and customer growth initiatives
• Translate Covetrus’ brand and offerings into compelling value propositions for veterinary practices, distributors, and industry partners
• Work closely with Sales, Revenue Operations, Product, Channel Owners and Category Management to align marketing strategy with revenue goals and customer needs
• Build and execute marketing plans that drive measurable impact on pipeline, acquisition, retention, and customer value
• Shape go-to-market approaches for new product launches, service offerings, and strategic initiatives tailored to the vet industry
• Leverage data and customer insights to optimize campaign performance, refine targeting, and improve marketing ROI
• Represent the voice of Covetrus and our value proposition across our business portfolio across the organization and champion marketing’s role in driving growth.
• Mentor and lead a team of experienced marketers, setting direction and holding the team accountable to results
• Report on performance, priorities, risks, and opportunities to senior leadership

What success looks like

• Marketing programs that consistently contribute to revenue and practice growth targets to multiple business units
• Strong alignment with Sales, Product, and Practice Services, with shared goals and transparent performance metrics
• Deliver a data-driven B2B marketing engine that delivers lead pipeline as well as share of wallet gains across customer/business segments
• A team that is clear on priorities, empowered to execute, and accountable for results
• Deepening relationships with both internal and external partners

What we’re looking for

• 10+ years of experience in B2B marketing, with at least 5 years in a leadership role
• Proven track record building and scaling demand generation and account-based marketing programs in complex B2B environments
• Demonstrated success leading integrated marketing campaigns across digital, content, events, and media channels.
• Strong strategic and operational balance to craft high-level marketing strategies and execute hands-on GTM plans across multiple channels
• Exceptional storytelling, writing, and strong executive presence with the ability to manage up and across business and cross-functional leadership
• Experience working closely with sales teams and cross-functional partners to drive joint outcomes
• Comfort with using data and analytics to guide strategy and measure performance
• Strong communicator with excellent planning and execution skills
• Experience in SaaS, technology, healthcare, or veterinary industries is a plus

We offer the following benefits for you to take advantage of while you are here provided you meet the eligibility requirements under each governing program:

• 401k savings & company match

• Paid time off

• Paid holidays

• Maternity leave

• Parental leave

• Military leave

• Other leaves of absence

• Health, dental, and vision benefits

• Health savings accounts

• Flexible spending accounts

• Life & disability benefits​

• Identity theft protection

• Pet insurance

• Certain positions may include eligibility for a short-term incentive plan

Salary may vary depending on factors such as confirmed job-related skills, experience, and location. It is not typical for an individual to be hired at or near the top end of the range for their role. Compensation decisions are dependent upon the facts and circumstances of each case. Sales Positions are eligible for a Variable Incentive.

The pay range for this position is as follows:

Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.