Senior Director, Product and Content Marketing

Position Overview

We’re hiring a Senior Director of Product & Content Marketing to build and operate the connective tissue between Product, Sales, and the market at a PE-backed company scaling fast. 

This is a hands-on, high-velocity role for a senior operator who thrives in ambiguity, and is energized by building in real time. You will turn product strategy into sales-ready stories, proof points, and tools—often while the roadmap is still evolving. 

Success in this role means making Sales more effective every week: sharper talk tracks, clearer value narratives, better decks, stronger proof, and tighter enablement. You’ll own strategy and execution—writing content, building decks, shaping narratives, and directly supporting high-stakes deals.  

You’ll align how our solutions are positioned in the market, elevate our message across channels, define marketing campaign priorities, set vision and guidance for content execution across all our channels, conduct buyer and user research, and empower our customer-facing teams with best-in-class content and tools that drive demand, engagement, and revenue. 

Work Arrangement: ​Remote​ 

Responsibilities

• Own and actively build, test, and evolve the company’s product and solution positioning—turning strategy into clear sales talk tracks, pitch narratives, and proof points that work in live deals. 
• Create and scale an AI-driven content and messaging engine across the buyer journey—writing executive narratives, product stories, sales decks, and enablement assets that directly support pipeline and revenue. 
• Define and drive go-to-market strategy for product launches, new segments, and key initiatives, partnering closely with Sales, Product, Enablement, and Growth Marketing to ensure alignment, consistency, and impact. 
• Translate complex product capabilities into clear, persuasive narratives that resonate with enterprise buyers (CFOs, CIOs, GCs, and legal ops leaders) and accelerate sales cycles. 
• Serve as the owner of all core messaging assets — including pitch decks, battlecards, solution briefs, demo narratives — ensuring consistency, clarity, and relevance across functions and channels. 
• Act as a direct extension of the Sales team—supporting priority deals with custom narratives, decks, ROI framing, and 1:1 enablement as needed. 
• Manage a small high-performing team, while personally owning and delivering critical messaging, enablement, and narrative assets.  
• Build and produce a performance-driven content engine across high-impact decks, and talk tracks, website, social media, paid campaigns, live events, and webinars, leveraging AI tools and automation platforms to accelerate content production, personalization, and campaign iteration at scale. 
• Operationalize feedback loops by embedding product marketing into win/loss analysis, pipeline reviews, field interviews, and customer research to drive ongoing refinement of positioning and strategy. 
• Act as a key voice in competitive strategy, customer segmentation, and persona development, using insights to influence product roadmap, campaign focus, and market expansion priorities. 
• Serve as the internal expert for sales and product on our buyer, product roadmap, competitive positioning, and more – you will be the trusted resource. 
• Be proactive in identifying and delivering must-win market opportunities, breakthrough content, owned data. 
• Build strong relationships with customers to conduct research, learn feedback, build market advocates. 
• Build an insights engine to educate the business on market momentum, customer insights, competitive updates, and more.  
• Represent the voice of the market at the leadership table, advocating for customer needs and ensuring our messaging aligns with business goals, market dynamics, and growth strategy. 
• ​​Perform other duties as assigned to support departmental and company objectives.​ 

Qualifications

• ​​Bachelor's Degree​ in Marketing, Communications, Business, or a related field required, or equivalent experience. 
• ​​9–12 years​ of experience  in B2B SaaS product marketing or GTM leadership, with a strong track record of leading strategic messaging, sales enablement, and content strategy and execution at scale. 
• An AI-first mindset, with proven experience experimenting and delivering scale through AI agents, tooling, synthetic research and content development.  
• Proven experience developing compelling positioning and narratives for complex enterprise solutions, particularly in multi-stakeholder, long-cycle sales environments – and then translating that into content and copy across multiple channels, including website, pitch decks, campaigns, social media, and events. 
• You are comfortable writing, building, and iterating content yourself—including decks, messaging, and enablement—without relying on large teams or long timelines. 
• High level of business acumen and understanding how Product Marketing must deliver on business goals and how to connect teams and align functions to drive customer acquisition and retention.  
• You see Sales success as your success and are motivated by revenue impact. Strong collaboration with Sales and Sales Ops functions — you’ve driven sales performance by co-owning pipeline goals, joining customer calls, and leading enterprise enablement strategies. 
• You thrive in PE-backed environments where expectations are high and timelines are compressed. 
• Thrives in fast-paced, high-change environments; highly autonomous, intellectually curious, and strategic by nature. 
• Bonus: Experience in legal tech, fintech, enterprise SaaS, or professional services; track record of marketing to CFOs, CIOs, GCs, or other executive buyers. 
• Ability to travel up ​<10%​ as business needs require.
• ​​Role requires the following physical capacity:​ ​Sedentary: primarily desk/computer work​.
• ​​Must be legally authorized to work in​ ​United States​; ​Elite does not provide employment sponsorship for this position​. 

Benefits:

• Competitive Compensation Package ($172,400 - $215,500 base salary + variable component)
• Comprehensive Healthcare Coverage (Health, Dental, Vision)
• Retirement Savings Plan with an Employer Contribution
• Professional Development Opportunities
• Time Off
• Wellness Initiatives
• Employee Assistance Program
• Generous Global Parental Leave
• Calm, free premium subscription
• Employee Discount Program