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Nexthink

Senior Field Marketing Manager

Posted 10 Hours Ago
Be an Early Applicant
Remote or Hybrid
Hiring Remotely in Boston, MA
125K-150K Annually
Senior level
Remote or Hybrid
Hiring Remotely in Boston, MA
125K-150K Annually
Senior level
Lead North American field marketing to plan and execute enterprise-focused events and partner programs. Develop strategy, manage logistics, budgets, vendors, on-site operations, lead flow and measurement; collaborate with sales, demand gen, content, and partners to drive pipeline and customer engagement.
The summary above was generated by AI
Base Salary Range: USD 125000 - USD 150000 - YEARLY
Company Description
Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,500 customers to provide better digital experiences to more than 25+ million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide.
Job Description
Nexthink is looking for an experienced field marketer to join our North American Field Marketing team. Success in this role requires the ability to define an activity strategy with brand, customer acquisition and growth goals at the heart, provide excellent project management & communication skills, maintain a keen eye for compelling and innovative experiences. Your attention to detail, field, partner and channel marketing experience, and ability to build strong business relationships cross functionally will drive you to succeed in Nexthink's fast paced and dynamic environment.
If you are someone who:
  • Creates exceptional experiences to engage and delight enterprise customers & prospects both online and offline
  • Develops strong relationships with internal stakeholders, vendors, and partners
  • Understands how to use and define metrics and is comfortable with accountability
  • Manages simultaneous programs with high attention to detail
  • Works collaboratively across marketing, BDR, sales, customer success, channel, and partnership teams
  • ...then we should talk

What You Get to Do:
  • Partner across the organization to strategize and execute amazing experiences that drive the business forward with key accounts
  • Liaise directly with partner marketing managers at key accounts to develop marketing strategies that will grow our relationships and sales pipeline
  • Strategize, plan and execute all aspects of events including goal setting, speaking sessions, audience acquisition, pre, post and on-site logistics, budget management, and measurement to ensure the success of these events
  • Coordinate event marketing lead processes and communication mechanisms including event promotion, follow up and nurture with demand generation and content teams
  • Collaborate internally across teams to ensure events achieve goals
  • Manage and oversee events on the day of as required, including problem-solving, directing event set-up, communicating with staff, and organizing deliveries/vendors
  • Pre, onsite and post event logistical management
  • Conceptualize and design event inventory that align with our evolving branding and corporate culture
  • Think big to deliver new ideas and creative approaches to constantly improve the customer experience

Qualifications
  • 10+ years of professional B2B marketing experience in Enterprise SaaS
  • Experience building, executing, and scaling corporate events, including major trade shows and smaller regional events targeting enterprise clients
  • Operational mindset with the ability to find efficiencies and create processes that help scale the field marketing program as the organization grows
  • Excellent communication and project management skills with the ability to find creative solutions to challenges
  • Experience presenting progress and outcomes to senior leadership
  • Capable of directly owning and managing all elements of field programs from conception to measurement, including but not limited to: strategy, project management, vendor negotiation and management, production, event registration, data gathering/reporting, evaluations, speaker engagement, cross-functional partnering, lead processing and follow up
  • Able to influence at multiple levels without authority
  • Thrives in an ambiguous environment; can independently remove blockers and make decisions autonomously
  • Exhibits ability to stay calm under pressure; resilient to setbacks (which we all know are common with events!)
  • Experience partnering with sales, marketing, and partner teams to strategize, communicate, and deliver event experiences that resonate deeply with customers along buyer's journey
  • Prior experience with CRM and Marketing Automation platforms strongly preferred
  • Willing to travel at least 30%.
  • Bachelor's degree or equivalent; MBA strongly preferred

Additional Information
We are the pioneers and trailblazers of a global IT Market Category (DEX) that is shaping the future of how the world works, giving our customers' IT Teams total digital visibility across their enterprise. Our innovative solutions integrate real-time analytics, automation, and employee feedback across all endpoints. This enables our IT teams to solve complex technical challenges, create ever more productive workplaces, and deliver happy, satisfied employees in the digital workplace.
With over 1200 employees across 5 continents, Nexthink operates as One Team, connecting, collaborating and innovating to continuously grow. We call our employees 'Nexthinkers' and our commitment to diversity, inclusion, and equity is second to none. We currently have over 75 nationalities working with us, from all cultures and backgrounds, speaking many different languages
Total Rewards @ Nexthink
At Nexthink, we offer one of the most comprehensive and generous benefits plans. Your total rewards compensation package includes base salary and may also include a commission or performance bonus plan. We provide our US employees with 100% covered company benefits that consist of health, dental, vision as well as access to life insurance, long-term disability, and accidental death/personal loss coverage.
In addition, we offer:
  • Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 15 days of holidays we offer), 11 company-paid holidays, and 3 extra days for volunteering.
  • Hybrid work model that balances office and remote work, with structured onboarding to foster connections and team integration.
  • Free access to professional training platforms to explore your interests and enhance your skills.
  • Up to 16 weeks of paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers.
  • Plan for the future with a 401(k) plan featuring up to 4% company matching contributions, vesting immediately, to grow your retirement savings.
  • Bonuses for referring successful hires after three months of continuous employment.

Base salary ranges are determined by country, role, level, experience, and skills. The range displayed on each job posting reflects Nexthink's good faith determination of the minimum and maximum targets for new hire salaries across all US locations. Individual pay is determined by related factors, including job skills, experience, and relevant education or training, which may impact a final offer. Your Talent Acquisition Partner can share more about the specific salary range during the hiring process.

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