Director, Account Based Marketing

Description
About the Role
We are seeking a creative, data-driven, and strategic Director, Account Based Marketing to join NinjaOne's Marketing team. In this role, you'll be responsible for developing, executing, and optimizing high-impact account-based marketing (ABM) programs that accelerate pipeline growth and strengthen engagement with key target accounts. Reporting to the Senior Director of Revenue Orchestration, you'll lead a global team of 5+ ABM professionals and work cross-functionally with Sales, Product Marketing, and Revenue Marketing to design campaigns that align tightly with NinjaOne's go-to-market priorities. This role is ideal for a leader who thrives on building scalable ABM strategies, cultivating deep alignment with sales partners, and mentoring a high-performing global team.
Location - We are flexible on hybrid/remote working from home if you are located in the USA and reside in one of the following states: CA, CO, CT, FL, GA, *IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, or WA. Preference/Priority will be given to candidates based in Austin, TX / Tampa, FL or those willing to relocate unassisted who are able to work in-office 2 days per week.
What You'll Be Doing

• Develop and Own the Global ABM Strategy - Design and refine NinjaOne's global ABM framework, targeting strategies, and engagement models across all key segments
• Partner Closely with Sales Leadership - Build deep trust and collaboration with Sales to ensure ABM efforts directly support account priorities, pipeline acceleration, and revenue outcomes
• Lead and Inspire a Global Team - Manage and mentor a team of 5+ ABM specialists across regions, fostering collaboration, innovation, and professional growth
• Design Multi-Channel Campaigns - Plan and execute 1:1, 1:few, and 1:many ABM programs across digital, events, and direct channels to drive account engagement and influence
• Leverage Data and Insights - Use account intent data, firmographics, and engagement analytics to inform targeting, messaging, and optimization
• Align with Go-To-Market Priorities - Partner with Product Marketing, Demand Generation, and RevOps to ensure ABM programs are prioritized around key business objectives
• Optimize Campaign Performance - Establish measurement frameworks, analyze performance, and report outcomes and insights to executive stakeholders
• Champion Sales Enablement -Develop tools, playbooks, and insights that empower sales teams to engage target accounts more effectively
• Innovate and Evolve ABM Practices - Stay ahead of industry trends and technologies to continuously refine NinjaOne's approach to account-based engagement
• Other duties as needed

About You

• 7+ years of B2B marketing experience, including 4+ years leading account-based marketing programs in SaaS
• 3+ years of direct people leadership experience managing and developing high-performing teams
• Proven success building and scaling tiered ABM strategies across 1:1, 1:few, and 1:many models
• Demonstrated experience driving measurable pipeline acceleration and revenue impact in partnership with enterprise and mid-market sales teams
• Experience owning ABM budgets and reporting performance, ROI, and revenue influence to executive stakeholders
• Strong fluency in ABM and marketing technology platforms including 6sense preferred, Salesforce, and marketing automation tools such as Marketo or HubSpot
• Experience aligning ABM strategy with Product Marketing, Demand Generation, and Revenue Operations to drive coordinated GTM execution
• Experience supporting complex, multi-stakeholder enterprise deal cycles
• Proven ability to lead and mentor distributed global teams across North America, EMEA, and APAC
• Highly analytical and data-driven, with the ability to translate account intent data, firmographics, and engagement signals into actionable strategy
• You align with our values Curiosity, Integrity, Kindness, Humility, & Builders and are committed to creating an environment where these values flourish in our teams

About Us
NinjaOne unifies IT to simplify work for more than 35,000 customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work.
NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.
What You'll Love

• We are a collaborative, kind, and curious community.
• We honor your flexibility needs with full-time work that is hybrid remote.
• We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
• We help you prepare for your financial future with our 401(k) plan.
• We prioritize your work-life balance with our unlimited PTO.
• We reward your work with opportunity for growth and advancement.

Additional Information
This position is NOT eligible for Visa sponsorship.
*Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of the city proper or are willing to self-relocate.
Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For roles based in California, Colorado, Maryland, New Jersey or Washington the base salary hiring range for this position is $120,000 to $160,000 per year.
For roles based in New York, the base salary hiring range for this position is $120,000 to $160,000 per year.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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