Senior Manager, Connector, Influencer

Golin is a global, award-winning public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

About the Role: Join our influencer marketing team as day-to-day executional lead, helping to bring award-winning campaigns to life for exciting, well-known brands in the food, CPG and automotive space. This role combines strategic thinking with hands-on execution—working with a collaborative, supportive team to make great ideas happen.

What You'll Do:

• Campaign Execution: Help lead day-to-day execution of influencer campaigns including brief development, contract negotiation, content approvals, timeline management, and performance tracking
• Creator Partnerships: Research, vet, and build relationships with creators based on strategy, audience alignment, content quality, and performance metrics
• Platform Expertise: Use deep knowledge of social platforms (Instagram, TikTok, YouTube) and their backend systems to evaluate creator performance and optimize strategy
• Quality Management: Ensure high-quality client outputs by managing material reviews and verifying all content follows client, legal, and brand guidelines
• Creative Collaboration: Work with planning, creative, and digital teams to bring integrated campaigns to life
• Client Partnership: Present work, manage day-to-day client relationships and real-time communications, and provide counsel on creator trends and cultural moments
• Performance Insights: Track campaign performance and translate data into actionable insights
• Team Mentorship: Help develop and oversee junior team members on influencer best practices and content strategy
• Budget Support: Manage budgets, billing, and reporting for influencer programming to keep projects on track

What You'll Bring:

• Typically, 5-7 years of experience in influencer marketing, social media, or digital marketing (agency experience or client-facing relationship management is a plus)
• Strong understanding of creator partnerships across Instagram, TikTok, YouTube, and emerging platforms
• Deep platform knowledge—backend systems, performance metrics, and what makes influencer programs successful
• Experience with influencer platforms like CreatorIQ, Tagger, or Sprout Social
• Contract negotiation experience and knowledge of FTC compliance and content rights
• Exceptional attention to detail and ability to manage multiple campaigns simultaneously
• Ability to work quickly and efficiently without sacrificing quality
• Excellent communication skills for clients and creators
• Strong research, vetting, and multitasking abilities
• Passion for internet culture, creators, and what makes content go viral—with a pulse on emerging trends and creative ideas that push boundaries

Bonus Points:

• CPG, automotive or food/beverage brand experience
• Organic social media strategy experience
• Knowledge of paid social amplification

What Makes You Successful Here: You're highly detail-oriented and organized—nothing slips through the cracks. You're comfortable managing multiple campaigns and know how to prioritize. You love the creator economy and get excited about finding the perfect influencer for each campaign. You're equally comfortable presenting to clients and diving into platform analytics. You're collaborative, curious, and energized by working with a passionate team.

Why You'll Love This Role: Award-winning campaigns for household-name brands. A supportive team invested in your growth. Real opportunities to lead and level up.

Why Golin: Golin is a global, award-winning PR agency rewriting the rules with AI integration. We work with the largest and most recognizable CPG, retail, food, healthcare, technology, and consumer service companies in the world.

Golin is proud to be an Equal Opportunity/Affirmative Action employer.

Salary Range: $70,000 USD - $130,000 USD

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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