Senior Manager, Digital Marketing Technology Lead

Nuvation Bio is a biopharmaceutical company tackling some of the greatest unmet needs in oncology by developing differentiated and novel therapeutic candidates. Our vision is to significantly change the practice of oncology by developing medicines that provide truly meaningful improvements in quality of life and survival for people with cancer.

Nuvation Bio is seeking a highly collaborative and technically skilled individual to join the U.S. Commercial Team as a Digital Marketing / Center of Excellence (COE) Lead. In this role, you will partner with the Marketing team and other cross-functional commercial teams to operationalize, manage and help improve the organization’s marketing technology (martech) ecosystem.

This individual will report to the Omnichannel Marketing Director and work closely with Operations, Analytics, and IT. They will serve as the designated Digital COE / System expert supporting all departments on martech adoption, integration, and ecosystem use.

The ideal candidate has hands-on experience building, integrating and managing a pharma martech stack, is a fast learner, and is highly comfortable operating in a dynamic, evolving environment.

• Martech Platform Management & Configuration
  • Manage, configure, and customize Nuvation’s existing martech platforms based on enterprise and functional requirements.
  • Gather and translate specifications from internal teams and agencies into actionable system configurations.
  • Build or adjust existing integrations and workflows within martech tools as business needs evolve.
  • Help identify gaps in platform capabilities or processes and recommend scalable solutions to address current and / or future needs.
• User Enablement & Enterprise Digital Adoption
  • Champion enterprise-wide adoption of martech solutions by onboarding new users and agency partners.
  • Serve as the first point of contact for troubleshooting and platform governance.
  • Develop and deliver training, documentation, and ongoing support to ensure effective and compliant platform use.
  • Maintain a working understanding of the evolving AI and Generative Engine Optimization (GEO) landscape in pharma, including potential applications, risks, and compliance considerations, to help inform future digital and martech strategy
• Digital Campaign Execution & Journey Development
  • Execute digital marketing campaigns directly within martech platforms, including Salesforce Marketing Cloud (SFMC).
  • Build and optimize automated omnichannel customer journeys, segmentation, and personalization logic.
  • Support omnichannel orchestration and ensure journey logic aligns with brand strategy and compliance needs.
  • Champion overlap strategy across channels and tactics, ensuring coordinated sequencing, appropriate frequency, and a cohesive HCP experience across personal, non-personal, and media touchpoints.
  • Over time, take on the development of new digital marketing tactics, requiring hands-on MLR experience and strong understanding of review processes, timelines, and compliance considerations.
• Digital Analytics & Optimization
  • Act as a cross-functional steward for digital analytics and optimization tools (GA4, GTM, Search Console, etc.).
  • Partner with Marketing and Analytics teams to support campaign measurement, segmentation, and insights generation.
  • Provide recommendations to refine digital experiences and improve performance.
• Data Management & System Integration
  • Oversee data collection, ingestion, cleansing, and synchronization across martech platforms and the broader digital ecosystem.
  • Identify integration gaps and opportunities, driving scalability and optimization with cross-functional partners.
  • Manage API- and JSON-based integrations across third-party systems as needed.
• Vendor & Technology Partner Management
  • Help maintain relationships with external vendors and service providers supporting the martech stack.
  • Evaluate emerging tools and technologies that may strengthen Nuvation Bio’s omnichannel capabilities.

• Bachelor’s degree in Marketing, Communications, Journalism, Information Systems, or a related field
• 5+ years of digital marketing experience in an agency, biotechnology/healthcare or relevant corporate environment
• Demonstrated proficiency with digital marketing platforms and martech tools, including Salesforce Marketing Cloud, OneTrust, Veeva, and major hosting environments (AWS, Azure, Pantheon)
• Strong hands-on experience with Google Suite analytics tools (GA4, GTM, Google Search Console)
• Experience building or managing custom integrations using third-party platforms, APIs, and JSON
• Strong understanding of data governance, privacy, and pharma-specific compliance requirements
• Highly organized, detail-oriented, and capable of managing multiple concurrent projects in a fast-paced environment
• Willingness to travel approximately once every 1–2 months

Bonus Qualifications

• Oncology or rare disease digital advertising experience
• Salesforce Marketing Cloud certifications
• Familiarity with MLR processes and FDA promotional requirements
• Familiarity with pharma data suppliers and data-processing limitations
• Awareness of AI applications in healthcare/pharma and emerging martech trends

• Problem-Solver - As an action-oriented self-starter, you’re eager to apply your expertise in diagnosing inefficiencies, determining root causes, and recommending solutions to complex challenges.
• Personable - You establish and nurture highly effective relationships with colleagues and key stakeholders that support and advance project goals and objectives.
• Credible - Thorough understanding of clinical methodologies and providing sound analytical support, you quickly establish credibility as a reliable resource.
• Emotional intelligence, curiosity, and a knack to figure out a way to build something better
• Communication - Effectively listens, conveys, and receives ideas. Maintains a consistent flow of information. A strong presenter and effective communicator with the ability to influence stakeholders.
• Accountability - Acts with a clear sense of ownership - whether the task is in their role description. Holds yourself and others accountable to execute all tasks at hand through seen and unforeseen circumstances with high quality and integrity.
• Adaptability - Can manage in an environment of ambiguity. Embraces the change of a new system, process, technology, or idea in the organization. You could reassess priorities, alter goals and take risks.

• Competitive Base Salary, Bonus, and Equity Plans
• Unlimited Vacation and 10 Sick Days Annually
• Excellent Medical, Dental, and Vision Coverage
• 401K with Company Matching
• and much more!

The base pay offered will take into account internal equity and also may vary depending on the candidate’s job-related knowledge, skills, experience, and location among other factors. Our full-time regular positions also include an annual performance-based bonus and long-term incentive units (equity) provided as part of our compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the level and position offered.

Disclaimer

Nuvation Bio, Inc. is an equal opportunity employer, and, in accordance with applicable federal, state, and/or local law, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by the law.

This job description reflects the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Nothing restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Note to all external Recruiters & Staffing Agencies
All of our open positions are managed by our Talent Acquisition department. Any resumes submitted through the website or directly by recruiters or staffing agencies in advance of an executed agreement with Nuvation Bio, Inc., will be considered unsolicited and the company will not be responsible for any related fees. Resumes sent directly to employees or hiring managers will also not be accepted as referrals.