Senior Manager, Growth Marketing

Who We Are

At Momentum Financial Services Group, we help people move forward by reimagining how money works for those who need it most. With more than 40 years of experience, we’re the team behind Money Mart—Canada’s largest non-bank branch network—and a leader in financial solutions for underserved communities.

From short-term loans to money transfers and prepaid cards, we power the products, technology, and operations that connect over a million customers a year to the money they need, when they need it.

At MFSG, we come together across teams and departments to create something bigger than ourselves: solutions that remove barriers and give people access to money they might not get anywhere else. Whether you're solving problems, building systems, or shaping strategy, your work fuels real support for real people.

We’ve Got You Covered

• Compensation Philosophy: Our strategy is simple—we aim to match the market. We regularly review industry standards to ensure our total rewards package is competitive and fair. This commitment helps us attract and retain talented individuals who share our purpose.
• Discretionary Annual Bonus: Enjoy the opportunity for a discretionary bonus based on individual performance and company success.
• Comprehensive Benefits: Our benefits include health and dental plans with 100% of the premiums covered. We also offer an Employee Assistance Program to support your mental well-being and provide resources for personal challenges.
• Retirement Plans: Plan for your future with our robust retirement savings options, ensuring you’re set for the long haul.
• Hybrid Work Environment: Experience the best of both worlds with our hybrid work model, allowing you to balance remote work with in-office. When you're at our corporate head office, enjoy a relaxed and collaborative environment featuring breakout rooms for brainstorming and unwinding, plus a variety of snacks to keep you energized throughout the day.
• Perks and Rewards: Enjoy reimbursement for tuition assistance and professional development, discounts through Perkopolis and participate in our rewards and recognition programs to celebrate your contributions.

The Job: Senior Manager, Growth Marketing

The Senior Manager, Growth Marketing is responsible for accelerating customer growth and engagement and will focus on driving customer acquisition through U.S. affiliate and ping tree networks, while maximizing customer lifetime value through targeted, data-led campaigns across direct mail (DM), outbound telemarketing (OBTM), and other owned channels.

What You’ll Do

Customer Acquisition:

• Lead U.S. customer acquisition through affiliate partners and ping tree networks — launch, test, and scale high-performing lead generation initiatives.
• Develop and implement new integration processes with affiliate partners and lead networks — including API connections that streamline data exchange and integrate directly into the digital application flow.

Customer Retention and Engagement:

• Develop and execute integrated, multi-channel marketing campaigns (email, web, direct mail, etc.) focused on retention, reactivation, and expansion.
• Increase active customers and product adoption through data-driven campaigns using OBTM, direct mail, and other owned channels.

Personalization and Lifecycle Marketing:

• Use customer segmentation, lifecycle insights, and behavioral data to deliver personalized communications that drive conversion.

Performance Measurement and Optimization:

• Analyze performance metrics to identify trends, optimize channel mix, and refine growth strategies in real time.
• Conduct A/B testing to continuously improve campaign effectiveness, cost of acquisition, and ROI.

Cross Functional Collaboration:

• Partner cross-functionally with analytics, creative, and product teams to ensure alignment and maximize impact.

What You’ll Bring to the Table

• Strong experience developing functional strategy aligned with broader business goals.
• Experience supporting delivery of functional objectives.
• Experience adapting communication style to different audiences. Facilitates discussions, resolves conflicts, and collaborates across teams.
• Excellent communication skills with the ability to influence stakeholders through well-structured communication.
• Build strong relationships across departments and collaborate to meet deliverables.
• A proactive, curious mindset with a drive to continuously improve processes and deliverables.
• Experience with complex problem solving using conceptual thinking and synthesis of varied information.
• Ability to work both autonomously and collaboratively in a cross-functional environment.

Education + Experience

• Bachelor’s degree or higher in Marketing, Business Administration, Mathematics or a related field.
• 5+ years of progressive marketing experience in growth, performance or lifecycle marketing.
• Experience with affiliate and ping tree marketing strongly preferred
• Prior experience in financial services or money service businesses (MSBs) is a strong asset
• Technical Proficiency: Experience with CRM systems, marketing automation tools, affiliate tracking platforms, and performance analytics dashboards.
• Omni-Channel Leadership: Hands-on experience with OBTM, direct mail, affiliate, and performance marketing programs.
• Industry Experience: Background in financial services or sub-prime lending, with familiarity navigating its regulatory and marketing challenges.
• S. Marketing Expertise: Demonstrated success leading growth marketing initiatives targeting U.S. consumers, with a deep understanding of media mix and compliance nuances.
• Data-Driven Mindset: Skilled at interpreting complex data, identifying actionable insights, and driving data-informed decision-making.
• Collaborative Approach: Strong communicator who builds effective relationships and leads cross-functional teams across markets.

Ready to apply your data expertise to make a real impact? Join us and help shape the future of analytics at MFSG. Apply today and let’s build the future of MFSG, together.