JOB SUMMARY
Marriott Bonvoy is the loyalty program of Marriott International and represents the largest hospitality loyalty program in the world. The program aspires to enrich members’ lives through the power of travel, through an unparalleled portfolio of hotels across the world, inspiring member experiences, and the richest set of member benefits.
The Senior Manager, Lifecycle & Partner Marketing will play a pivotal role in driving incremental revenue growth and increased member engagement in Marriott Bonvoy through strategic promotions and compelling marketing strategies. Focusing on driving program loyalty and increasing point activity, this role will optimize the digital customer experience and support the enhancement of our promotions’ capabilities, including technology, data, use of machine learning, and adaptation to emerging business needs through creative marketing solutions.
This role reports to the Director, Lifecycle & Partner Marketing. The ideal candidate will possess a background in loyalty marketing, marketing promotions, creative agency management, strategic & analytical thinking, project management and showcase strong collaboration skills, to work with teams across Loyalty and throughout the company.
CANDIDATE PROFILE
Education and Experience
Required
- Bachelors’ degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major
- Six years’ relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of exceptional performance.
- Strong foundation with CRM/customer marketing program measurement, including audience segmentation, promotion development and management, and ROI analysis.
- Expertise in managing end-to-end marketing campaign development
- Knowledge of and experience with marketing technology (Martech) and promotion capabilities, with the ability to implement best practices in marketing promotions.
CORE WORK ACTIVITIES
- Lead projects and initiatives that enable enhanced member experiences and drive incremental revenue.
- Utilize consumers insights to inform loyalty promotions strategy development and execution.
- Support evolution and optimization of loyalty promotions with a focus on member expansion and engagement, taking into consideration changing requirements of emerging businesses and new offerings.
- Understand how broad and targeted promotions can support new and existing offerings and support growth of the promotions program.
- Integrate new offerings into promotions planning and execution, including promotions structures, marketing, digital experience, etc.
- Work with marketing and CX partners to understand and report on promotion effectiveness for internal and external partners.
- Use reporting to identify opportunities and best practices, implementing to improve performance.
- Execute test and learn curriculum and analyses campaign performance to optimize results.
- Research industry and competitive marketplace for opportunities and improvements.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
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