Senior Manager, Market Intelligence - Core Business Workflows

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
The Senior Manager of Competitive Intelligence for Core Business Workflows will drive strategic competitive initiatives critical to ServiceNow's continued market leadership in HR Service Delivery, Source-to-Pay Operations, and employee experience platforms. Following the $2.85 billion acquisition of Moveworks, this role is central to defining how ServiceNow competes and wins against established HCM and procurement vendors while integrating Moveworks' AI assistant and enterprise search capabilities into our competitive positioning. You will lead the formulation and execution of competitive strategies across these interconnected product lines and play a pivotal role in shaping product and go-to-market (GTM) programs. This role requires close collaboration with senior leaders across Product, Sales, Marketing, and Corporate Strategy, and will directly support ServiceNow's largest and most strategically important deals.
What you get to do in this role:

• Develop and implement competitive GTM programs designed to enhance ServiceNow's market positioning in HR Service Delivery and Source-to-Pay, driving revenue growth and competitive win rates against incumbents.
• Define and execute ServiceNow's competitive strategy against HR technology vendors including Workday, SAP SuccessFactors, Oracle, and the emerging Salesforce Agentforce for HR threat, ensuring clear differentiation between HCM systems of record and ServiceNow's service delivery and employee experience positioning.
• Lead competitive intelligence efforts for Source-to-Pay Operations against SAP Ariba, Coupa, and Oracle Fusion Cloud Procurement, articulating ServiceNow's workflow automation advantages and integration capabilities.
• Shape the competitive narrative for the Moveworks integration, positioning the combined AI assistant, enterprise search, and agentic reasoning capabilities against standalone point solutions and platform competitors.
• Collaborate cross-functionally with senior leadership in Product Management, Sales, Marketing, and Corporate Strategy to create integrated product and GTM strategies that leverage the complementary nature of HR, procurement, and AI assistant capabilities.
• Provide direct competitive intelligence support on strategic, high-stakes deals to ensure competitive wins, particularly in accounts evaluating unified employee experience platforms versus best-of-breed approaches.
• Produce and deliver high-quality competitive briefs, analyses, and regular updates to executive leadership and the Board of Directors.

Qualifications
To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• Exceptional written and verbal communication skills; ability to craft compelling narratives and clearly articulate complex concepts to executive audiences.

• Familiarity and confidence with Generative AI and other advanced AI tools; ability to rapidly adopt and leverage emerging AI technologies in competitive analysis.
• Proven ability to synthesize large and complex data sets into clear, concise, and actionable insights.
• Demonstrated program and project management capabilities, with a track record of successfully leading cross-functional initiatives.
• Deep knowledge of the enterprise software industry, including SaaS business models, platform dynamics, and enterprise buying cycles.
• Prior experience leading competitive intelligence or strategic marketing initiatives at a high-growth technology company.
• Strong analytical mindset, strategic thinking, and business acumen.
• Experience working directly with C-suite executives and board-level stakeholders.

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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