Senior Manager, Marketing Analytics

About Us

At Prenuvo, we are on a mission to flip the paradigm from reactive “sick-care” to proactive health care. Our award-winning whole body scan is fast (under 1 hour), safe (MRI has no ionizing radiation), and non-invasive (no contrast). Our unique integrated stack of optimized hardware, software, and increasingly AI, coupled with the patient-centric experience across our domestic and global clinics, have allowed us to lead the change against “we caught it too late again".

Prenuvo is seeking a Senior Manager, Marketing Analytics. This role will support the development, implementation, and optimization of data-driven marketing strategies by building robust measurement frameworks, attribution models, and forecasting tools to evaluate and maximize the ROI of acquisition and lifecycle marketing efforts. Please note that this is not a performance marketing or campaign management role.

This position is fully remote and candidates must be able to have flexibility work PST hours.

Help reshape the world through proactive healthcare while working with cutting-edge technology and high performing teams with deep expertise - join us to make a difference in people’s lives!

What You’ll Do

• Develop and build measurement frameworks for all marketing KPIs to evaluate the impact and ROI of growth strategies across Acquisition and Lifecycle Marketing campaigns
• Build and deploy custom attribution models in Sigma by leveraging data from our custom Data Warehouse, Salesforce, Google Analytics and more
• Extensive knowledge with setting up and managing tags in Google Tag Manager, Server-side tracking, webhooks, etc to ensure marketing attribution is accurate while complying with security protocols for our internal organization
• Conduct cohort analyses of our acquisition funnel - work with the Director of Growth to identify and optimize performance across paid, organic, and lifecycle channels
• Possess a deep understanding of media metrics including CPA, CVR, CAC, LTV, and how they relate to each other - measure efficiency of marketing investments and make budget optimization recommendations for New Customer Acquisition vs Lifecycle Marketing
• Create connections between Salesforce and Marketing Platforms via APIs, Workato, etc in order to generate the correct reporting metrics 
• Work alongside the Data BI team to develop LTV models for B2B and B2C marketing strategies and build out the marketing data infrastructure: identify gaps, source new data, develop requirements and drive automation.
• Build forecasting models for projected growth and budget based on yearly targets
• Build spreadsheet models and Looker/Tableau dashboards to track KPIs, develop forecasts, run business case scenarios
• Support in the creation of ongoing reports and slide decks for presentation to executive stakeholders and revenue leaders
• Work in partnership across the org - including Marketing, Creative, Sales, Product, and Finance to help manage competing priorities across the organization
• Design and measure A/B test experiments

What You’ll Bring

• Minimum 5-7 years of experience in marketing or business analytics, ideally in B2B or B2C Saas
• A BA/BS degree in Mathematics/Statistics/Business/Economics or other quantitative field or equivalent experience
• Proficient in a variety of programming, reporting, and automation tools: SQL, Python, Excel, Google Sheets, Looker, Salesforce, and Databricks
• Extensive hands-on experience extracting, linking and analyzing data from multiple sources, including digital ad platforms, CRM, marketing tech stack, internal applications and data warehouses
• Expertise in analysis, modeling, reporting and visualization using growth marketing data, metrics and concepts
• Solid knowledge of statistics, including experimental design, hypothesis testing, correlation/causation and regression analysis
• Demonstrated success using data-driven insights to guide decisions that optimize outcomes, drive growth and maximize ROI
• Strong communication and collaboration skills, with a proven ability to work effectively across marketing, sales, finance, and BI teams

Our Values 

First: we are Pioneers

• Transforming healthcare requires divergent thinking, bias for action, disciplined experimentation, and consistent grit and determination to maintain momentum. This journey is as challenging as it is rewarding.

Second: we are Platform-Builders

• We’re always building foundations that allow us to achieve tomorrow more than we did today. We never lose sight of what’s ahead – in a mindset of ownership and duty to our mission.

Above all: we are Patients

• We could all be the next person who walks through our very doors, seeking clarity or peace of mind. We are proud of our impact on our patients’ lives, and we won’t stop till everyone can benefit from our work.

What We Offer

• An avenue to make a positive impact on people's lives and their health
• We believe in preventative healthcare for everyone, including our team - Prenuvo provides free, whole-body scans to each team member 
• Growth opportunities are at the heart of our people journey, we’re doing big things with bright minds - there is no single path to success, it can be shaped along the way
• Building strong relationships is at the core of everything we do - our team gets together each week to connect, share, and socialize 
• Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it
• We now offer the Prenuvo’s Commuter Benefits Plan to help cover your transit and parking costs. Whether you ride, drive, or park, we’ve got you covered—making your commute easier and more affordable! 
• Retirement made easy! We offer a 401(k) plan to our US employees to  help you save for the future, with company contributions to support your financial goals. Plan for tomorrow while you grow with us today!
• We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family
• The base salary for this role ranges from $100,00-$135,000 in local currency, depending upon experience

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

As part of the hiring process, successful candidates will undergo a background check in compliance to applicable federal, provincial, and state rules.

Please be advised that official communication from our recruitment team will only come from our authorized domain [prenuvo.com]. If you are contacted by a recruiter, please ensure their email address ends with @prenuvo.com. We do not use third-party recruitment services or any other email domains for hiring purposes. If you receive communication that you believe to be fraudulent, please report it immediately to [email protected].