Senior Manager of Performance Marketing

Responsibilities

• Strategic Growth: Develop and execute a comprehensive performance marketing strategy focused on aggressive customer acquisition and brand scaling.

• Multi-Channel Mastery: Oversee a diverse media mix including PPC, Social, Display, Programmatic, and Connected TV (CTV) to ensure full-funnel coverage.

• KPI Ownership: Establish performance goals and KPIs across all campaigns, driving continuous optimization to maximize ROI and efficiency.

• ABM & High-Value Targeting: Lead Account-Based Marketing (ABM) strategies to penetrate high-value accounts and generate high-quality sales opportunities.

• Affiliate & Partner Management: Build and maintain strategic affiliate advertising partnerships to expand reach and drive mutual revenue success.

• Brand Awareness: Orchestrate broad awareness campaigns designed to increase brand visibility and consideration within the legal tech market.

• Data-Driven Optimization: Manage rigorous A/B testing frameworks for ad creatives and landing pages to constantly improve conversion rates.

• Advanced Analytics: Collaborate with data teams to ensure precision in tracking, reporting, and multi-touch attribution across the entire marketing stack.

• Cross-Functional Synergy: Partner with Creative, Product Marketing, and Finance to align messaging, manage budgets, and forecast future growth.

Qualifications

• 5+ years in a digital marketing role focused on pipeline generation.

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.

• Proven success managing and optimizing multi-channel campaigns across digital and traditional platforms.

• Deep understanding of analytics platforms (e.g., Google Analytics, HubSpot), tracking tools, and attribution models.

• Strong leadership skills with experience managing, mentoring, and growing teams.

• Excellent analytical skills and a data-driven mindset to optimize marketing performance.

• Experience in vertical SaaS or legal tech industries is a plus.

• Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders