Senior Manager, Performance Media

WHAT WE DO MATTERS:

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.

The Knot WorldWide is seeking a strategic, data-driven, and collaborative Senior Manager of Performance Media to lead, liaise cross-functionally, and execute on all paid media strategy and execution efforts for our Wedding Marketplaces. As a senior individual contributor, you will be responsible for defining and executing a comprehensive media strategy that drives valuable lead acquisition for TKWW.
This is a critical role that requires a strategic thinker with a deep understanding of the media landscape, a proven track record of collaborating with cross-functional teams, and the ability to effectively communicate and manage workstreams with a multitude of key business stakeholders. You will not only own the media strategy and tactics, but also act as a key partner across the organization, ensuring our media investments directly contribute to our marketplaces’ growth and health.

RESPONSIBILITIES: 

• Lead B2C Marketplace Media Strategy & Tactics: Spearhead the development and execution of our Marketplace media strategy across both brands (The Knot and WeddingWire) to drive leads and conversions at a continuously improving return on ad spend (ROAS). Oversee paid acquisition efforts across a diverse channel mix, including but not limited to Paid Social, Paid Search, Native, Programmatic/Display, and more.
• Strategic Cross-Functional Partnerships: Act as a key partner to the Integrated Marketing, Creative, CRM, Data, PMM and MarTech teams. You'll embed deeply within these groups, ensuring seamless collaboration and leveraging insights to refine media strategies.
• Scale Performance Through Product & Storefront Feeds: Own the product/storefront feed strategy that fuels dynamic product ads, carousel formats, and Advantage+/Performance Max campaigns across Meta, Google, TikTok, and Pinterest. Partner with Engineering and MarTech on feed structure, catalog hygiene, and attribute optimization to unlock personalized creative at scale across thousands of vendor storefronts.
• Drive Growth Through Creative Strategy & Testing: Partner with creative performance lead, external teams, social/influencer, and creative teams to build paid media creative strategies, curate insights, and connect creative execution to business growth.
• Budgeting & Forecasting: Develop, own, and present detailed forecast builds and spend models for various full-funnel media investment scenarios to business stakeholders.
• Testing & Optimization: Plan and oversee a rigorous testing roadmap for campaign elements, including channel mix, creative, audience targeting, bidding strategies, and landing page optimization.
• Data & Analytics: Partner with our Data and MarTech teams to leverage Marketing Mix Models (MMMs) and other attribution models to inform and optimize media decisions. Provide input on a marketing intelligence roadmap that includes MarTech and Data Science enhancements, as well as partner with Engineering and Tracking Architecture teams on platform conversion tracking and integrations.
• Reporting & Communication: Regularly report on key metrics and campaign results to executive leadership and stakeholders, articulating performance and providing recommendations for future investment.

• 10+ years of professional experience in marketing media, with a strong background in strategy, execution, operations, cross-functional workstreams, forecasting and exceeding goals. Agency experience is a plus, particularly in digital strategy, buying, and operations.
• A Natural Leader and Collaborator: You have a proven track record of steering cross-functional workstreams, and can create a supportive environment that encourages growth, performance and excellence.
• Expert Media Planner: You have hands-on planning, executing, and optimizing successful media programs across a variety of ad platforms including but not limited to Google, Microsoft, TikTok, Meta, Pinterest, YouTube, Programmatic, Reddit
• Data-Driven Strategist: You have extensive experience leveraging data from internal and external tools (MMM, attribution modeling, lift studies) to inform and optimize media strategy.
• A/B Testing Pro: You have experience planning, implementing, and reporting on A/B test across media tactics, creative assets, and audience/customer segmentation.
• Trend Spotter: You possess a keen ability to identify shifts in the media landscape and peer-set insights, recommending strategic adjustments to stay ahead of the curve.
• Exceptional Communicator: You can clearly and concisely articulate performance reports and test results to all stakeholders, effectively educating and obtaining buy-in for future funding and optimization opportunities. 
• Independent Operator: You thrive working independently while effectively managing stakeholder communications to keep complex projects smoothly on track.

WORK MODEL:
This role is fully remote and not tied to any specific office location. While there are no regular in-office requirements, we encourage our remote team members to gather intentionally for key company and team events to stay connected and engaged.

 #LI-Hybrid 

#professional 

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.   

WHAT WE LOVE ABOUT YOU:

• Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
• Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
• Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
• Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way.  You love to win, together.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.

• For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
• For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Privacy Notice:  The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.