As Senior Campaign Manager, you will design and execute integrated marketing campaigns, manage event strategies, and optimize lead management processes to drive demand and engagement for Terraformation's climate solutions.
Job Mission
Terraformation’s mission is to restore the world’s forests to reverse climate change and support thriving communities. The Marketing team builds global awareness of nature-based climate solutions and drives demand for Terraformation’s restoration projects.
As Senior Campaign Manager, you’ll define and execute integrated campaigns that engage corporate sustainability leaders, climate investors, and ecosystem partners involved in the Voluntary Carbon Market and global reforestation efforts. This role requires a strong account-based mindset, with the ability to design bespoke, high-touch campaigns for a narrow set of priority prospects in an emerging and complex market.
You will balance broader market-education initiatives with highly targeted programs built in close partnership with Sales to identify, engage, and advance prospects that match specific investment and project criteria. Through a mix of digital programs, content-driven outreach, segment marketing, and strategically selected events, you will generate qualified pipelines and deepen engagement across early-stage opportunities.
Salary Range: $100,000 - $130,000, plus equity (depending on location and experience)
Location: Remote; US
Responsibilities
Integrated Campaign Strategy & Execution
- Plan and run multi-channel demand generation campaigns across digital, content, events, and targeted outreach.
- Design account-based campaign plans that surface high-value prospects and support Sales in advancing early-stage opportunities.
- Produce campaign content such as webinar abstracts, event descriptions, speaker profiles, nurture summaries, and social posts.
- Collaborate with content, design, product marketing, and sales teams to align messaging and ensure cohesive execution.
- Track campaign performance, engagement, and sourced pipeline; recommend optimizations.
Events as a Strategic Campaign Channel
- Create an event calendar of curated conferences, roundtables, and webinars that support broader campaign plans and sales and company objectives.
- Lead annual event planning, tiering, and selection to support campaign and sales goals.
- Oversee event-focused promotions, landing pages, attendee outreach, and pre/post-event workflows.
- Directly manage event planning for key programs; supervise a part-time event coordinator during peak conference season (approx. Sept–Nov).
- Manage post-event lead capture, enrichment, routing, and reporting.
Marketing Operations & Lead Management
- Maintain and optimize the marketing tech stack to research, identify, and nurture leads (including HubSpot, Apollo.io, Linktree, Allied Offsets, webinar tools, and integrations).
- Own and manage the end-to-end lead flow processes with a focus on quality and fit for a highly-defined buyer profile.
- Manage forms, landing pages, imports, data hygiene, deduping, and mapping templates.
- Maintain MQL criteria and collaborate with Sales on qualification expectations and SLAs.
- Build dashboards, attribution models, and reporting for campaigns and pipeline development.
- Identify opportunities to advance demand gen maturity (lead scoring, automated routing, triggers, and real-time notifications).
Minimum Qualifications
- 7+ years of experience in B2B marketing, demand generation, campaign management, or integrated marketing.
- Experience in climate, carbon markets, sustainability, or impact investing.
- Demonstrated ability to plan and execute multi-channel campaigns that drive measurable pipeline.
- Hands-on experience with CRM/marketing automation platforms (HubSpot strongly preferred).
- Experience coordinating or managing events – both virtually and in-person – within broader campaign strategies.
- Strong project management skills and comfort managing contractors or part-time event support.
- Excellent written and verbal communication skills with the ability to craft campaign content.
- Ability to analyze marketing data, generate insights, and optimize workflows and programs.
- Willingness to travel domestically and internationally (approx 15%).
Preferred Qualifications
- Familiarity with segment marketing, ABM and demand gen strategies in a startup or growth-stage environment.
- Knowledge of event technologies, digital marketing platforms, and modern B2B lead capture tools.
- Proven experience developing integrated marketing campaigns and planning/executing conferences or events in an international, multi-region context.
About Terraformation
Terraformation is committed to addressing climate change through the power of native forest restoration. Our portfolio of high-quality projects is designed to restore forests that will remove high quantities of carbon, renew ecosystems, enhance biodiversity, and create sustainable long-term community income and benefits. Our project teams have planted over 5 million biodiverse and native trees, restored nearly 2,000 hectares, and supported 68 forestry projects across 18 countries.
Our innovative approach not only equips local forestry teams with training, technology, and access to capital, but also empowers businesses to be a part of the solution to climate change. By funding our projects, businesses can directly address climate change, meet climate and net zero commitments, and enhance corporate sustainability initiatives.
Terraformation’s mission-driven global team, which includes experts in forestry science, carbon markets, operations management, and project finance, demonstrates how diverse backgrounds drive innovation and create significant impact.
Learn more at terraformation.com
We are an equal-opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We will consider qualified applicants with criminal histories in a manner consistent with applicable laws, including the Los Angeles Fair Chance Initiative for Hiring, where relevant.
Top Skills
Apollo.Io
Hubspot
Linktree
Webinar Tools
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