Role Overview
Strategic Marketing Leader is responsible for shaping and executing the Life Sciences vision, driving growth in digital products, and ensuring alignment with overall Life Sciences business objectives. This role leads cross-functional teams, develops innovative go-to-market strategies, and champions customer-centricity across the enterprise
What you will do
- Strategy & Innovation
- Partner with Digital and Divisional leadership to lead portfolio and product strategy for the Life Sciences digital business
- Identify market trends and translate them to impact on customers and Ecolab, use this knowledge to inform product development roadmaps
- Develop a deep understanding of customer base and competitors
- Drive segment-specific innovation and renovation projects
- Develop strategic roadmap for segment, Incubate and launch new business models (e.g., SaaS, IoT, digital platforms)
- Identify portfolio gaps and initiate innovation opportunities, supporting Phase Gate development and project management from conception to launch
- Manage pipeline process from ideation through commercialization
- Market Analysis & Segmentation
- Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences
- Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior)
- Monitor market trends and adjust segmentation strategies as needed
- Go to Market
- Define and deliver life sciences software marketing strategies and campaigns
- Develop and communicate value propositions and messaging guidelines, enabling successful demand generation campaigns
- Collaborate on specific go-to-market tactics that achieve revenue goals
Position Details:
Hybrid Position location: King of Prussia, PA; St. Paul, MN; Naperville, IL
Minimum Qualifications:
- Bachelor’s degree in biology, chemical engineering, chemistry or related field
- 8 years of professional experience in Life Sciences, 4 years in life sciences software product marketing, SaaS preferred
- Demonstrated expertise in pharmaceutical process development, quality and/or manufacturing workflows
- No immigration sponsorship is available for this role at this time
Preferred Qualifications:
- Strong verbal and written communication skills
- Excellent verbal and written communication skills; ability to work well in a group as a solid team player
- Ability to build and maintain relationships and coordinate projects across different functional groups regionally
- Solid business acumen
- Strong problem solving / Analytical Skills
- Attention to detail; strong sense of urgency
- Experience with wide range of marketing tools, including strategic and tactical product marketing capabilities
Annual or Hourly Compensation Range
Benefits
Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.
If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.
Potential Customer Requirements Notice
To meet customer requirements and comply with local or state regulations, applicants for certain customer-facing roles may need to:
- Undergo additional background screens and/or drug/alcohol testing for customer credentialing.
- Be fully vaccinated for COVID-19, including a booster if eligible, unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.
Americans with Disabilities Act (ADA)
Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.
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