Senior Marketing Strategist

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. As an equal opportunity employer Walker Sands is committed to diversity, equity, and inclusion and welcomes everyone to our team.

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The Senior Marketing Strategist will support the execution and development of integrated marketing and digital strategies across a variety of client engagements, working under the direction of the Director, Strategy. This role blends strong strategic thinking with hands-on execution and project leadership, contributing to high-impact, multi-channel marketing programs and agency-wide strategy initiatives.

This individual will be expected to bring analytical rigor, a collaborative spirit, and a results-oriented mindset to both client and internal initiatives. The ideal candidate is comfortable owning workstreams, leading client-facing presentations, and collaborating across functions to drive outcomes aligned to client business goals.

Responsibilities:

Service delivery leadership and execution for integrated marketing strategy projects and programs, including:

Client Service & Strategic Execution

• Integrated Marketing Strategy Development and Optimization: Translate client business goals into strategic marketing plans with direction across paid, owned, and earned channels. Collaborate with specialists across functions (e.g., content, SEO, paid, MOPs) to ensure holistic plans translate to in-market success, and optimize with leads on an ongoing basis.
• Go-to-Market Campaign Support: Develop and present go-to-market plans for product launches, new audience segments, brand rollouts and market expansion initiatives. Support Director and Strategy team leads in refining messaging, marketing approach, KPIs and execution timelines.
• Channel + Competitive Analysis: Analyze existing marketing activity, competitors, and industry benchmarks using first- and third-party data tools. Identify gaps and recommend opportunities for performance improvement and new program development.
• Performance Reporting: Support the development of strategic marketing performance reports, drawing insights from cross-functional teams. Identify optimization opportunities and recommend future-state planning directions.
• Internal Channel-based Leadership: Manage internal collaboration across earned, owned and paid media to ensure seamless execution and tracking of strategic plans.

Agency + Department Collaboration

• Support New Business: Join select new business discussions and pitches, helping to assess business needs and develop tailored recommendations for go-to-market strategy and channel-based approach recommendations.
• Team Enablement + Documentation: Contribute to internal strategy processes, frameworks, and documentation. Assist in maintaining and evolving departmental playbooks, templates, and internal collaboration tools.

Experience: 

• 4–6 years of experience in marketing strategy or digital marketing roles; agency or B2B experience strongly preferred
• Demonstrated experience executing integrated marketing plans across channels such as content, SEO, paid media, and/or marketing operations
• Analytical and data-informed thinker with strong communication and presentation skills
• Comfortable working in a fast-paced, client-focused environment with shifting priorities
• Experience using marketing and research tools to inform strategy (e.g., SEMrush, SimilarWeb, Google Analytics, Salesforce, etc.)
• Team-first mindset, with a proactive approach to problem-solving and collaboration

Compensation & Benefits:

• We strive for salary range transparency in our hiring process. This is a major step towards not only complying with regulations where required, but also to make sure pay equity and DEI are top of mind during the hiring process. Base salary is only a part of the total rewards package - this role will also be eligible for a bonus based on company performance, as well as benefits. Below is the starting salary for this role:
• Starting Salary: $77,500 - $80,750 a year
  • Placement on the salary scale will be determined by various factors, such as, but not limited to, relevant qualifications, certifications, experience, skills, seniority, geographic location, performance, education, business or organizational requirements and internal equity.
  • Starting salaries are not inclusive of a full range of compensation for this role and are instead meant to reflect the expected beginning salary for a new hire. Merit-based increases can be earned after time in role.
• Total Rewards Package:
  • 🩺 Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
  • 💰 Retirement Savings: Employer-matched 401(k) and access to financial planning services.
  • 🌴 Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
  • 🏡 Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
  • 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
  • 👶 Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
  • 📚 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
  • 🌟 Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here!

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