The role involves owning Cloudinary's marketing tech stack, integrating AI for pipeline creation, and collaborating with various teams to enhance marketing operations.
Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web.
Cloudinary has a globally distributed team across North America, EMEA, and Asia-Pacific, united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration. At Cloudinary, we celebrate Life & Work. We believe in healthy growth, working with purpose, and creating meaningful value. If you’re looking for a place where your voice matters and your work truly makes an impact, this may be the opportunity for you.
Cloudinary’s GTM organization is looking for a senior, hands-on Marketing Operations leader to own all platform operations for Marketing — the architect and operator who builds the MarTech stack to scale pipeline creation, activation, measurement, and cross-functional orchestration. This is a strategic role with deep execution responsibilities: you’ll design and run the Marketo → Salesforce → data/analytics → engagement ecosystem, own integrations (Infinigrow, Common Room, AdRoll, etc.), and lead an AI-first approach to orchestration across pipeline creation.
This blends traditional Marketing Ops / Platform ownership with the emerging discipline of MarTech + AI orchestration — applying and integrating AI features and agents across targeting, segmentation, campaign creation, audience scoring, personalization, conversational experiences, and data hygiene to increase marketing efficiency and effectiveness.
Responsibilities:
- End-to-end architecture and operational ownership of Cloudinary’s marketing tech stack: Marketo, Salesforce, MTA platform, Common Room, AdRoll, and other point solutions. Ensure the stack is secure, scalable, documented, and instrumented for ROI.
- Drive AI orchestration across GTM Pipeline Generation: identify high-impact AI use cases, leverage native and non-native agentic capabilities to add leverage to create and accelerate pipeline creation, and operationalize them into campaign flows (e.g., content generation, lead scoring, intent signals ingestion, predictive funnel nudges).
- Build and maintain integrations, data models, and automated flows that reliably convert marketing activity into measurable pipeline and influence.
- Partner tightly with Demand Gen, Sales Ops, RevOps, Product Marketing, and Customer Success to align on lead definitions, routing, SLA, and closed-loop measurement.
- Own platform governance: release cadence, environment management (dev/staging/prod), documentation, security and compliance considerations, and vendor evaluations.
About You:
- 7+ years in Marketing Operations / MarTech with progressive ownership (Sr. Manager or Director). Proven experience running Marketo + Salesforce at scale (B2B SaaS preferred).
- Strong technical fluency: integrations (APIs, ETL), data modeling, CDP/analytics tooling, and experience with ad activation platforms (e.g., AdRoll or similar).
- Demonstrated experience designing the lead → account → opportunity flow and working cross-functionally with Revenue teams to improve pipeline outcomes.
- Hands-on experience with AI/ML feature implementation in marketing contexts — e.g., predictive lead scoring, intent features, content generation pipelines, or model orchestration.
- Excellent program management, documentation, and stakeholder communication skills; experience managing vendor relationships and procurement for MarTech stack components.
Nice to have:
Experience with Infinigrow, Common Room, or other intent/community analytics tools (or comparable platforms).
Engineering experience (SQL, Python, or scripting) or close partnership with data engineering teams.
Experience at a developer/platform company or in media/creative tooling (helps with use cases and GTM alignment).
Salesforce admin/developer certification, Marketo certification, or related vendor certifications.
We have you in mind. As an employee, you will experience many benefits, including:
Awesome technology
Top-talent peers
100% sponsored medical, dental, and vision plans for employees & family
HSA company contribution
Matching 401k program
Robust vacation & wellness policy
Annual development stipend
Catered lunches or a food stipend
Cloudinary is proud to be an equal-opportunity employer dedicated to pursuing a diverse workforce.
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