Senior Performance Marketing Manager

TheZebra.com meets customers right where their search for car and home insurance begins: online. We provide easy-to-use tools and services, plus friendly, licensed agents who offer advice and guidance at any point along the way. The Zebra has helped customers compare over 74 million quotes since 2012. At its heart, both insurance and tech industry veterans collaborate together to simplify insurance shopping for customers. In today’s digital world, The Zebra’s customer-centered approach offers people the choices they want and simplicity they need.

The Zebra was recently named an Austin Business Journal's 2026 Best Place to Work. Our motto is "All Stripes Welcome.” Building the best product, the best teams, and the best company comes from inviting a diverse array of voices, backgrounds and perspectives to contribute, making everyone feel welcome. Our Zeebs are passionate about learning, growing, and working together to tackle exciting problems.

We’re looking for a Senior Performance Marketing Manger to help us level up how we talk to our customers. This isn’t just about campaign management — it’s about building thoughtful, performance touch points that feel useful, maybe even a little delightful, and drive conversion.

Our company headquarters are in Austin, TX, but our employees work remotely across the US. For folks who live around Austin, we offer the option to join us in our office or opt for hybrid setup. Whether you prefer the structure of an office, the convenience of remote work, or a mix of both, we support what works best for you!

Please note: at this time we are not able to hire in California or Massachusetts.

• Own performance marketing campaigns for our affiliate program (Impact Radius), media networks, and other emerging platforms.

• Continuously test new channels, partners, and creative formats to expand our reach and uncover scalable opportunities.

• Develop hypotheses, design experiments, and measure results to drive insights and optimize ROI.

• Manage budgets, pacing, and forecasts across multiple campaigns and channels.

• Partner with creative and brand teams to brief and refine ad assets tailored to each platform.

• Report on campaign performance, channel mix, and learnings to cross-functional stakeholders.

• Stay ahead of trends in performance marketing and identify new opportunities for growth.

As we evaluate candidates across all roles, we look for folks with a strong sense of ownership, excellent communication and collaboration skills, and a dedication to continuous improvement.

• 7-10 years of experience in performance marketing, with direct ownership of paid social channels (Meta, Snap, TikTok strongly preferred)

• Proven track record of scaling campaigns and optimizing CAC/LTV

• Comfort with data analysis, A/B testing, and performance measurement (e.g., Google Analytics, MMPs, internal dashboards)

• Strong communication skills with the ability to translate performance insights into business impact

• Curiosity and adaptability — eager to experiment with new channels and approaches

• Experience in insurance, fintech, or another high-consideration category is a plus

• When we say “All Stripes Welcome,” we mean it. Considering viewpoints outside of our own as individuals creates a better, more inclusive experience for everyone

• We live and breathe inclusion. You will be part of a wide array of voices, opinions, and experiences that inform everything we do

• We believe in innovation. You will be part of experimentation; creative problem solving; cross-functional collaboration; testing new approaches, tools and ideas and learning from those tests; and understanding when innovation can drive real impacts and when it may not be needed.

• We trust our teams. You’ll own your work, balancing personal accountability with team accountability. Together, we take pride in individual and team contributions; make thoughtful decisions; and want our teammates to succeed.

• We care about each other. You’ll join a team that truly lives their values, both in and out of the office. Our Zeebs have honest conversations, give direct feedback, and remember that we are all people here to do great work.

• We take thoughtful action. You will be empowered to do the right things as efficiently as possible, not just checking boxes off a list without thinking.

Inclusive and healthy environments are crafted intentionally. Here are some other wonderful perks of working here:

• Competitive Compensation & Stock Option Offering

• Health, Dental, Vision & Disability Coverages

• Sabbatical program for tenured employees

• HSA offering + employer contribution

• Fertility support through Carrot

• $100 monthly wellness perk

• $300 pet reimbursement program

• 401k with match

• Unlimited PTO (paid time off) + flexibility to enjoy it

• Paid Parental Leave Program

• Learning & Development Opportunities

The base salary range for this position is $125,000 - $135,000 per year. The final salary amount will be determined based on a variety of factors, including experience, skills, internal equity, and insights gained throughout the interview process.

Headquartered in Austin, Texas, The Zebra seeks to bring transparency and simplicity to car and home insurance shopping – it's Insurance in black and white.®

We've garnered attention across the industry and across the nation. Check out all of our awards & recognition!

Our core motto is "All Stripes Welcome." As part of our dedication to maintaining an inclusive and diverse workforce, we provide equal employment opportunities (EEO) to all employees and applicants regardless of race, color, religion, sex, national origin, age, disability or genetics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform core job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation!