Senior Product Marketing Manager, Platform

Hi, I'm Alan Roth, Senior Director of Product Marketing here at Jane. I lead our Product Marketing team, which focuses on how we position Jane, understand our customers, and support meaningful growth, especially as we expand in the US.

This role is focused on Platform — helping Jane tell its story as a multi-product, AI-powered platform. We're looking for someone with strong expertise in platform positioning, AI product go-to-market, and pricing strategy.

• Lead go-to-market strategy and execution for AI-powered products and features — translate complex AI capabilities into compelling, customer-centric value propositions that drive understanding, adoption, and trust.

• Drive pricing and packaging strategy — partner with Product, Finance, and CS to evaluate, propose, and refine how Jane's products are packaged and priced.

• Strengthen Jane's market positioning through insight-driven messaging and go-to-market plans.

• Lead cross-functional launch programs that improve product adoption, accelerate revenue, and deliver measurable business results.

• Translate customer and market insights into action — synthesize qualitative and quantitative data to influence product direction and roadmap priorities.

• Build alignment across Product, Sales, Customer Support, and Marketing.

• Introduce repeatable frameworks that improve how we plan, execute, and measure product marketing initiatives.

• Represent Jane at key market events, conferences, and industry forums.

• 5+ years in Product Marketing or a related role with experience leading cross-functional, high-impact programs.

• Experience marketing AI, ML, or technology-forward products.

• Strong foundation in platform-level messaging and positioning.

• Hands-on experience with pricing and packaging.

• Demonstrated ability to develop clear positioning, messaging, and go-to-market strategies for complex products in competitive markets.

• Strong communication and storytelling skills.

• Strong analytical and project management skills.

Jane is a founder-led, high-growth SaaS company born in North Vancouver, British Columbia. We’re now a team of more than 800 people working remotely across Canada, the US, and the UK, united by our mission to help the helpers.
We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities. That level of impact means every person at Jane plays an important role in how we show up for our customers. We’re all responsible for being deeply connected to their needs, obsessed with improving their experience, and proud of the difference our work makes in their day-to-day lives.
Jane is growing fast, and that growth brings exciting challenges that call for adaptability, resilience, learning agility, and humility.
We’re proud of what we’ve built and quick to admit what we don’t know yet. We listen, learn, and adjust as we go. We’re also embracing the possibilities of AI, using it to work smarter, improve our systems, and create even better experiences for our customers and our team. Our goal isn’t just delivery, it’s delight. We move quickly, communicate openly, and solve real problems together. If you’re energized by ambiguity, motivated by impact, and eager to learn with others, you’ll thrive at Jane.

At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth. This role has an annual salary range of $128,800 – $201,000 USD. While that is a large range, it is intentional. It reflects the full growth journey someone might take in the role, from developing skills early on to becoming highly proficient and ultimately achieving excellence.
Most new hires join at the accomplished stage, which for this role represents an annual salary of $153,000 USD. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane-specific knowledge.
We believe in paying for growth. You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission.
Paying clearly is one of our compensation fundamentals. Watch this short video to learn how our salary bands are set. You’re also encouraged to ask questions about compensation at any point during the interview process.
We also offer a comprehensive benefits package, You can learn more about it here!