The Senior Product Marketing Manager will lead market positioning strategies, develop sales enablement materials, communicate product value, and mentor junior marketers, focusing on connectivity solutions.
The Opportunity:
We are looking for a Senior Product Marketing Manager to serve as a strategic architect for our suite of connectivity solutions. You will be responsible for translating complex product features into compelling narratives that solve customer pain points and differentiate Ookla in the marketplace. This is a leadership-oriented role for someone who can elevate our sales enablement materials, think critically about market positioning, and mentor a team of junior product marketers toward success.
You might be perfect for this role if you:
- Are a go-to source for creating compelling go-to-market planning and materials
- Like crafting campaigns that make prospects and customers want to learn more about our solutions
- Excel at translating complex topics or data into approachable and easy-to-digest messaging
- Want to work in a tech space with Products that are designed to help improve connectivity for all
The ideal candidate will be self-directed and a proactive problem solver, while also valuing teamwork and collaboration. A background or interest in the telco industry is a plus but not a requirement.
Key Responsibilities:
- Strategic Positioning: Define how our products win in priority segments by translating technical data into value-driven messaging for specific buyer personas.
- Act as the "Voice of the Customer": Synthesize market insights and feedback from Sales and to inform product positioning and feature prioritization.
- Develop and Refine Personas: Ensure our materials address segment-specific pain points and reflect the needs of our key audiences.
- Sales Enablement Excellence: Elevate the quality of sales tools—including competitive battle cards, message houses, and pitch decks—to ensure Sales is perfectly aligned on how to win.
- Messaging Strategy: Move beyond what a product does to why it matters and how it solves a client's most pressing challenges, ensuring consistency across all global teams.
- Leadership & Mentorship: Lead and develop a small team, fostering a culture of creative problem-solving and proactive support.
- Business Growth & GTM: Partner with Product and Sales to lead high-impact launches and facilitate cross-departmental training.
- Continuous Content Improvement: Provide ongoing support to keep product collateral and sales enablement resources up-to-date.
- Act as an AI Champion: Explore and utilize AI/ML-driven products and processes that can make our work more efficient and impactful.
Job Qualifications:
- 5-7+ years of experience in Product Marketing, preferably within the B2B tech or Telecommunications space.
- Expert Storyteller: Proven ability to translate complex topics or data into approachable, easy-to-digest, and persuasive messaging.
- Strategic Mindset: Experience in market segmentation, product positioning, competitive intelligence, and high-level GTM planning.
- Proactive Problem Solver: A self-directed leader who values teamwork and collaboration in a fast-paced environment.
- Management Experience: Demonstrated success in managing or mentoring direct reports
About Ookla
Ookla® is a global leader in connectivity intelligence, offering unparalleled network insights through the combined expertise of Speedtest®, Downdetector®, RootMetrics®, and Ekahau®. Ookla’s complementary datasets combine crowdsourced and controlled, public and private collection methods, QoS and QoE metrics, and more to unlock correlations and actionable insights — helping organizations optimize networks, enhance digital experiences, and create better connected experiences for end-users.
Our team is a group of people brought together through passion and inspired by possibility. We are looking for team members who love solving problems, are motivated by challenges, and enjoy turning clever ideas into exceptional products. When you work for us, you are using Ookla data and insights to advance our mission of better connectivity for all.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits
Ookla offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Ookla is the place for you.
Compensation Range
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The salary compensation for this role is $100,000 to $131,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive. If you have a disability or learning difficulty that requires accommodation, please let us know.
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