Visual Design Lead

| Chicago, IL, USA | Remote
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The world has changed. Why hasn’t insurance?

Kin’s mission is to reimagine home insurance For Every New Normal. While other insurers struggle to handle a fast-changing world, Kin is built for the future and is prepared to meet its challenges head on while helping our customers do the same.

Kin is proud to be a 4-time recipient (2021-2024) of BuiltIn Chicago’s Best Mid Sized Companies to work for, and Forbes 2021, 2022, & 2023 Best Startup Employers in North America. Simply put, our people are what make us great, and we need forward-thinking, inspired game-changers like you to join us in our mission.

So, what’s the role?

Kin is taking on the home insurance market with accelerated growth to help customers in climate affected states get quality property insurance. As a direct to consumer business, we are transforming the way homeowners access insurance. We are looking for a Visual Design Lead to join our growing design team and own the visual identity of our brand. You will work across marketing and product teams to ensure a coherent representation of our brand across surfaces while partnering with design system and research teams. In this role, you will be embedded within the marketing org to conceptualize and art direct our visual brand and marketing campaigns.

A day in the life could include: 

  • Drive the direction and development of our visual brand including creative strategy, plans and execution, ultimately building customer loyalty and preference through differentiation
  • Art direct and design conceptual brand expressions across all mediums for campaigns that drive awareness, acquisition, and retention results
  • Communicate complicated topics in clear, concise visuals to a non technical audience
  • Play an active role in communicating strategic decisions around the future direction of our visual brand and how it is represented
  • Create original, breakthrough work
  • Manage design execution with contractors and agencies
  • Lead a partnership with Marketing and Brand directors, designers, researchers and product managers

I’ve got the skills… but do I have the necessary ones?

  • Experience leading, developing, and deploying visual brands that drive differentiation - ultimately building customer loyalty and preference - working closely with marketing, product, design systems and internal brand.
  • Experience art directing, designing and concepting big, conceptual brand expressions across all mediums for campaigns that drive awareness, acquisition, and retention results.
  • Experience creating original breakthrough ideas as well as translating complex strategic approaches into accessible creative concepts that are focused on addressing the brand/ marketing needs of the company.
  • Experience showcasing your end-to-end design process across multiple projects, that include interaction and visual design artifacts, multiple iterations, high-fidelity prototypes, and consideration of the impact and scale of work

Other must haves:

  • Bachelor's degree in design, graphic design, art or equivalent experience
  • 6+ years of experience at agency/ in-house concepting and art directing ideas for brand and product marketing
  • Demonstrated creative excellence with proven global and digital experience
  • Experience working on mobile and digital social campaigns
  • Professional communication skills, both written and verbal
  • Experience working in a fast-paced, data-driven environment

Oh, and don’t worry, we’ve got you covered! 

  • Medical, Dental, Vision, Disability and Life Insurance
  • Flexible PTO policy 
  • Remote work
  • Generous equity package
  • 401K with company match
  • Parental leave
  • Continuing education and professional development
  • The excitement of joining a high-growth Insurtech company and seeing your work make an impact
About Kin

In an industry that hasn't budged in more than 100 years, our technology transforms the user experience, cuts inefficiencies that waste billions of consumer dollars, and customizes coverage homeowners want. We believe insurance was always meant to be a digital product – we’re making that a reality. 

Our approach to the industry makes us unique, and the people at Kin help us excel. We’re a team of problem solvers, collaborators, builders, and dreamers who are passionate about creating positive change in the lives of our customers and in our industry. Kin is more than just our name – it’s how we treat each other. That’s one of the many reasons we’ve been recognized as a great place to work by Built In, Forbes, and Fast Company.

EEOC Statement

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Kin encourages applications from all backgrounds, communities and industries, and are committed to having a team that is made up of diverse skills, experiences and abilities.


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Located in the historic Merchandise Mart Plaza, Kin's office is located directly off the Brown and Purple line stops, overlooking the Chicago River.

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