Availity delivers revenue cycle and related business solutions for health care professionals who want to build healthy, thriving organizations. Availity has the powerful tools, actionable insights and expansive network reach that medical businesses need to get an edge in an industry constantly redefined by change.
At Availity, we're not just another Healthcare Technology company; we're pioneers reshaping the future of healthcare! With our headquarters in vibrant Jacksonville, FL, and an exciting office in Bangalore, India, along with an exceptional remote workforce across the United States, we're a global team united by a powerful mission.
We're on a mission to bring the focus back to what truly matters - patient care. As the leading healthcare engagement platform, we're the heartbeat of an industry that impacts millions. With over 2 million providers connected to health plans, and processing over 12 billion transactions annually, our influence is continually expanding.
Join our energetic, dynamic, and forward-thinking team where your ideas are celebrated, innovation is encouraged, and every contribution counts. We're transforming the healthcare landscape, solving communication challenges, and creating connections that empower the nation's premier healthcare ecosystem.
We are seeking a Senior Website & Digital Marketing Manager to lead the evolution of our website and digital presence into a modern, intelligent, and high-performing ecosystem. This role will focus on advancing our digital experience strategy, AI-driven discoverability (LLM/AEO), and UX-led modernization within a B2B SaaS environment.
Sponsorship, in any form, is not available for this role.
Submitting a portfolio is required. Candidates without a portfolio will not be considered. If password protected, please include password to access it.
The ideal candidate has:
Strong website and digital expertise, with the ability to own and lead a website end-to-end, including performance, user experience, and modernization efforts. A minimum of 8 years of experience is ideal.
Experience supporting B2B in a SaaS environment.
Digitally and web-savvy, with a solid understanding of how websites drive business outcomes, including buyer experience, searchability, and performance optimization.
Business acumen, you can understand our business model and translate business needs into effective digital strategies.
Strong cross-functional leadership and influencing skills.
Forward-thinking skills, you can identify opportunities, define improvements, and drive change without waiting for direction.
Analytics proficiency, including experience interpreting data (e.g., Google Analytics) and using insights to guide decisions and optimize performance.
Experience managing vendors and agencies, including scoping work, evaluating partners, and ensuring delivery against business goals.
Familiarity with current CMS platforms (especially WordPress) and the ability to manage the existing site while evaluating future platform decisions.
Exposure to emerging digital trends, particularly AI/LLMs, agentic search, and evolving buyer behaviors.
UX and website modernization experience.
SEO, CRO, AEO, LLM optimization knowledge.
Familiarity with marketing automation tools and CRM integrations (e.g., Salesforce, Pardot) to support broader digital ecosystem connectivity.
Experience with additional web tools and platforms (e.g., Webflow or other CMS options), as well as third-party tools like Ceros or similar design/interactive platforms.
Basic development or coding familiarity, with the ability to understand and work with code, even if not a full-time developer.
Experience with or exposure to e-commerce capabilities, particularly as the business evolves toward subscription or digital product offerings.
Modern CMS/DXP evaluation experience.
Understanding of video and multimedia application within web experiences, which can enhance engagement and user experience.
Prior healthcare industry experience, although not required, may help with ramp-up.
Paid digital and social media experience.
Core Competencies:
Strategic thinking
UX-focus
Collaborative leader
Innovation and forward-thinking
Organized self-starter
What you will be doing:
Digital Strategy & Transformation
Executing and leading website and digital experience strategy to support pipeline and revenue growth through website performance
Driving forward the modernization roadmap, including platform evaluation beyond WordPress
Championing AI-driven and next-generation digital strategies
Serving as internal web and digital thought partner
UX, Design & Website Modernization
Lead UX and design transformation initiatives
Improve user journeys, information architecture, and usability
Elevate visual design and simplify complex concepts
Website Management & Optimization
Own WordPress website management and execution
Optimize performance, speed, and engagement
Design within WordPress (light coding preferred)
AI, SEO, AEO & LLM Optimization
Lead SEO strategy and execution
Drive AEO and LLM optimization
Structure content for AI-driven discovery
Conversion, Personalization & Optimization
Execute CRO strategies
Implement personalization strategies
Align with demand generation efforts
Integrated Digital Marketing
Align website with paid digital and campaigns
Support landing page optimization
Support limited eCommerce initiatives
Social & Digital Ecosystem
Lead social media and advocacy strategies
Data, Reporting & Performance
Track digital KPIs and performance
Connect website performance metrics to pipeline and ROI
Technology & Integrations
Support Marketing technology integrations (e.g., Salesforce, Pardot)
Follow security and compliance best practices
Marketing Vendor & Stakeholder Leadership
Manage agencies and vendors
Collaborate cross-functionally and manage stakeholders
Availity culture and benefits:
Availity is a certified "Great Place to Work"! Culture is important to us and there are many ways for you to make your mark here!
We have several Culture teams, a Young Professionals Group, and various ways to engage with fellow Availity associates – if you’re near Jacksonville, we have lots of pop up lunches where lunch is provided for everyone when we can see meetings are taking place and we’ve got teams in the office.
Availity is a culture of continuous learning. We have many resources and experts in our tech stack, our industry and your function that can help get you there too!
We offer a competitive salary, bonus structure, generous HSA company contribution, healthcare, vision, dental benefits and a 401k match program that you can take advantage of on day one!
We offer unlimited PTO for salaried associates + 9 paid holidays. Hourly associates start at 19 days of PTO and go up from there with all the same holiday benefits.
Interested in wellness? We allow our associates to reimburse up to $250/year for gym memberships, participation in racing events, weight management programs, etc.
Interested in furthering your education? We offer education reimbursement!
Availity offers Paid Parental Leave for both moms and dads, both birth parents and adoptive parents.
Want to work for an organization that gives back to the community? You're at the right place! Availity partners with various organizations, both locally and nationally, to raise awareness, funds and morale as our staff members volunteer their time and funds to engage the organizations campaign.
Next steps:
After you apply, you will receive text/email messages thanking you for applying and then you will continue to receive more text/email messages alerting you as to where you are in the recruitment process.
Interview process:
Recruiter Recorded Video Pre-Screen
Video Interview with Hiring Manager
Panel Video Interview
Final Video with Chief Growth Officer
#LI-NA1
Video Camera Usage:
Availity fosters a collaborative and open culture where communication and engagement are central to our success. As a remote first company, we are also camera-first and provide all associates with camera/video capability to simulate the office environment. If you are not able to use your camera for all virtual meetings, you should not apply for this role.
Having cameras on helps create a more connected, interactive, and productive environment, allowing teams to communicate more effectively and build stronger working relationships. The usage of cameras also enhances security and protects sensitive company information. Video participation is required to ensure that only authorized personnel are present in meetings and to prevent unauthorized access, data breaches, preventing social engineering, or the sharing of confidential information with non-participants.
Disclaimers:
Availity is an equal opportunity employer and makes decisions in employment matters without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, genetic information, national origin, religion, marital status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, and local laws and ordinances.
Availity is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
NOTICE: Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. When required by state law or federal regulation, Availity uses I-9, Employment Eligibility Verification in conjunction with E-Verify to determine employment eligibility. Learn more about E-Verify at http://www.dhs.gov/e-verify.
Click the links below to view Federal Employment Notices.
Family & Medical Leave Act Equal Employment Law Poster Pay Transparency Employee Polygraph Protection Act IER Right to Work Poster Important Notice about Employee Rights to Organize and Bargain Collectively with Their Employers
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