SEO Content Prompt Specialist

L2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry.  Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and strong expertise in Google, Facebook, and Amazon advertising. For more information https://l2tmedia.com/
L2TMedia has been ranked by Inc. 5000 list (7 years) and Crain’s Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level. Our office is conveniently located within a few minutes of the CTA and Metra. Our hybrid work model allows employees to have a great work-life balance. Employees work 2 days in the office and 3 days remote with an anchor in office day on Wednesdays.
We are currently looking to fill a SEO Content Prompt Specialist position at L2TMedia!
Job Summary
The Content Prompt Engineer is responsible for the creation of SEO content through utilization of Large Language Models (LLMs). This role works directly with the SEO and Content teams to feed detailed prompts specific to automotive clients, focused on SEO keywords and topics to drive onsite engagement.  This role is also responsible for creating and testing new prompts and expanding into new LLMs. The Content Prompt Engineer is precise, efficient, and has advanced writing skills, as well as thorough knowledge of SEO writing and brand compliance.
Responsibilities
 

• Manage utilization of LLMs for content creation for a list of clients.
• Demonstrate a strong knowledge of writing and editing best practices to resolve any QC issues related to AI-generated content. 
• Evaluate the accuracy, efficiency, and scalability of various LLM providers.
• Collaborate with SEO, Content, Customer Success, and Sales teams to ensure client satisfaction.
• Provide insight into changes in the industry and news or new tools relevant to L2T’s SEO and content offerings.
• Ability to transfer technical aspects to customer facing business language and anticipate nuances that may require workarounds or heightened training and quality oversight. 
• Create, update, or validate SOPs to ensure Content delivery adheres to L2T and industry best practices.

Education Requirement
 

• Bachelor’s degree in English, communications, marketing, or journalism preferred.

Required Skills
 

• 1+ years’ LLM experience with prompt engineering, including ChatGPT4 and Google Gemini, at minimum.
• 1+ years of editing and online publishing experience.
• Excellent written and verbal communication skills. This person should excel at translating technical or complex subjects for a variety of audiences, and be capable of writing clean, clear, and accurate copy.
• Efficient, precise editing skills and comfortable delivering constructive criticism.
• Collaborate and creatively problem solve across departments.

Preferred Skills
 

• Experience managing large editorial calendars.
• SEO and/or copywriting experience.

Benefits:  L2TMedia offers a comprehensive benefits package that includes medical, dental, vision, life insurance, short and long-term disability, commuter benefits, Paid Maternity Leave, Employee Assistance Program (EAP), 401(K) retirement plan with a company match, 15 PTO (1st Year), 12 Paid Holidays, and Summer Fridays.
The base salary range for this full-time position is $46,000 - $47,000 is based on experience and the location where the job is performed.
L2TMedia strives to maintain a diverse, equitable, and inclusive workforce, ensuring that equal opportunities are extended to all qualified applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information.